The “M” in NORMI no longer stands for mold. It now represents a broader view of the indoor environment, which is the theme of this Ask the Expert interview with NORMI CEO Doug Hoffman.

In this Ask the Expert episode, Leighton Healey, CEO of KnowHow, details the 2022 Restoration Workforce Survey, open through early 2022. Its aim is to answer how the industry can attract and retain qualified workers.

In this Ask the Expert episode, Gerry Edtl and Jordan Donald, the father-daughter team behind Gerry Edtl Consulting, discuss building reciprocal relationships with insurance agents and taking business development to new heights with direct referrals.

In this Real Stories in Restoration episode, Nasutsa Mabwa, owner and president of ServiceMaster Restoration By Simons, shares her unique voyage from social work to restoration, being selective with service offerings, and keeping her business small and agile to stay closely connected to customers. 

Bart Meador is vice president of operations, residential storm, with PuroClean. His division specializes in mobilizing teams following CAT events. Here, he shares the experience of over 50 PuroClean franchises responding to Hurricane Ida devastation. 

Leslie Anderson shares insights on delivering valuable training experiences to hundreds of Paul Davis Restoration franchises. She also discusses her goals as an IICRC board member, as well as her experience as a woman in a male-dominated industry.

In 2016, Benjamin Surdi, founder and CEO of PureDry Restoration, purchased a business that was in major debt and all-around bad shape. Since then, the company has quadrupled in size and revenue, and it is a recognized market leader in Washington State.

Nia Sherrema Pearson shares out-of-the-box digital and traditional marketing approaches for restoration companies. Examples include text communication, community involvement, and relationships with plumbers and property managers. 

PuroClean 2021 Franchise of the Year owners Ivan and Karina Oliver share the impressive growth their franchise, PuroClean of San Antonio Northwest, has experienced since its start in 2017, and the story behind their success.

Gordy Powell discusses the Georgia Bio Recovery Association he co-founded in 2020; co-authoring Georgia House Bill 417 which regulates the crime, trauma and death-scene cleaning industry; and Invoicing for Trauma, a new course he is offering in 2022.