Leveraging AI and Technology for Growth with Nick D’Urbano of Distance

From AI-driven call handling to multichannel engagement, discover strategies that elevate customer experience

On this episode of Ask The Expert, we’re joined by Nick D’Urbano the Co-Founder and Chief Revenue Officer (CRO) of Distance. We sat down and talked about restoration companies leveraging AI and technology to help drive growth and keep a competitive advantage. Nick shares insights on handling calls, multichannel engagement and optimizing customer experience.

Nick brings over 15 years of experience in building and scaling businesses to 9-figure revenues and helping them successfully exit. He has been featured in the New York Times, Wall Street Journal, Vogue and Dezeen for key accomplishments and his hard work.

Key topics of discussion in this episode include:

AI and technology are great tools that help restoration companies capture more leads, improve conversion rates and drive growth.
Strategies like AI-powered call handling, SMS, chat and AI Engine Optimization (AEO) can have a significant impact.
Restoration companies should focus on optimizing their sales funnel and customer experience first, before adding more lead generation.
Minimizing friction and speed to lead are crucial.
Attracting private equity investments requires consistent profitability and revenue.
Building long-term value requires commitment to customer experience, beyond the job being complete.
- Small personal touches have a long-lasting impact
Multichannel lead capture and automated follow-up are proven growth tactics that shouldn’t be ignored.

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Kayla McGowan is the Editor-in-Chief of R&R Magazine, with 10 years of experience in marketing and communications in the restoration and cleaning industry. She leads the editorial strategy for R&R and The Experience Events, creating content that informs and connects industry professionals.

Kayla holds a B.S. in Criminal Science and M.S. in Public Safety and Emergency Management from Grand Canyon University. She serves as Co-Chair on the RIA’s Marketing Committee.

Kayla is a Microbial Warrior®, a Certified Forensic Operator® and a High Risk/ High Level Decontamination Specialist™. Kayla is passionate about elevating the industry, is a food lover, enjoys spending time with her family, and embracing the outdoors.