Focus on ways to communicate your expertise to potential clients.

These techniques will put you in charge of the sales process.

Husband and wife restoration business owners have published a book to help prevent and deal with major home damage.

Be different than your competitors — especially those marketers doing the same thing you are doing — trying to get referrals.

Growing national platform includes six brands; plans on adding more.

New microsites added to attract more local search traffic and increase the number of leads and conversions

Accuserve aims to streamline claims and restoration process.

“Being a real company sounds like a simple task in theory, but in reality, it is not a consistently followed practice. So what does ‘be a real company’ mean? It requires doing the small and sometimes neglected items that you would normally complete while trying to build your company in your local market,” Jeff Carrier writes.

While advertising, marketing and public relations are all methods businesses use to communicate with their stakeholders, the benefits of each are not usually discussed individually. Small business owners know they need marketing to target the right customers and advertising to make the phones ring, but they do not realize public relations can help them become the trusted experts in their markets, which leads to greater opportunities. So, what is PR? Heather Ripley explains.

“Whether you are a new restoration business owner or have  20-plus years of experience, a sound marketing foundation is needed to ensure success. This foundation should include a well-defined marketing plan, with customer personas, all target audiences, an ADA-complaint website and promotional plans, with a total of 7 to 8% of sales revenue allocated to marketing,” Nia Sherrema Pearson writes.