Referral Partnerships: A Strategic Growth Tool for Restoration Companies

Chris Matts shares how restoration pros can grow their business faster with plumber, realtor and service partner referrals

On this episode of Ask The Expert, we’re joined by Chris Matts the Founder of Marketing Ninjas. He is a serial entrepreneur and agency coach, and he sets and upholds a gold standard for agency operations. Chris has an interesting story of how he stumbled upon our industry and why he is so passionate about helping restoration contractors succeed.

We dive into how referral partnership is a strategic growth tool for restoration businesses and what you need to know. Chris shares the key benefits of referral partnerships but also shares some key opportunities you should take advantage of.

Key takeaways from this episode are:

Why Referral Partnerships are Key to Growing Your Restoration Business
- Referral relationships are reliable and consistent across markets, unlike other marketing channels that can be hit-or-miss
- The ROI on referral partnerships continues to grow over time, even after the initial investment, unlike pay-per-lead models
The Power of Plumber Referral Partnerships
- Plumbers are the most common source of referrals for restoration companies
- Keys to activating plumber relationships include in-person meetings, memorable gestures, clear referral processes and fast-start bonuses
Building Referral Relationships with Realtors
- Realtors want to be "heroes" to their clients, so restoration companies should position themselves as the go-to resource for restoration emergencies
- Unique opportunities include co-branded new homeowner folders, emergency supply tags and leveraging realtor connections to property managers
Overlooked Referral Partner Opportunities
- Landscapers, HVAC professionals, solar installers and other home service providers can be great referral sources
Maximizing ROI from a Referral Partner Network

Restoration companies with dedicated business development staff, sales proficiency and existing referral programs can see an even bigger ROI with referral programs

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Kayla McGowan is the Editor-in-Chief of R&R Magazine, with 10 years of experience in marketing and communications in the restoration and cleaning industry. She leads the editorial strategy for R&R and The Experience Events, creating content that informs and connects industry professionals.

Kayla holds a B.S. in Criminal Science and M.S. in Public Safety and Emergency Management from Grand Canyon University. She serves as Co-Chair on the RIA’s Marketing Committee.

Kayla is a Microbial Warrior®, a Certified Forensic Operator® and a High Risk/ High Level Decontamination Specialist™. Kayla is passionate about elevating the industry, is a food lover, enjoys spending time with her family, and embracing the outdoors.