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Managing Your Restoration BusinessAsk the Expert

Ask the Expert

How Restoration Companies Can Scale for Future Disasters

Bud Summers shares strategies for growth, technology adoption and mobilizing your resources

By Kayla McGowan
December 12, 2025

On this episode of Ask The Expert, our special guest is Bud Summers, the Executive Vice President of Operations and Training at PuroClean. We discuss restoration strategies companies can use to help scale for future disasters. Bud began his career as an independent owner/operator and later expanded his experience as a general contractor, multi-unit franchise and senior executive. In 2012, Bud decided to retire from active ownership and shifted his focus onto the things he is most passionate about, which are teaching, writing and consulting. 

Key takeaways from this episode include:

  • Adapting to Higher Deductibles: More homeowners are facing higher deductibles and having to self-pay for restoration work, which requires our industry to develop tools for quick estimates and offer financing options.
  • Mobilizing Resources: Bud and the team at PuroClean leverage their open-market territory system and strong relationships between franchise owners to quickly mobilize resources and personnel to disaster areas, rather than being limited to a specific geographic region.
  • Commercial Market Growth: We’ve seen an influx of independents and franchises investing in training their management and technicians on commercial work, as the commercial market becomes more predictable and lucrative compared to the increasingly "unstable" residential market.
  • Technology and AI: Both resources are game changers for the restoration industry, from streamlining documentation and billing to enabling remote monitoring of equipment and much more. Companies who choose to embrace tech and AI will have a competitive advantage.
  • Workforce Solutions: Creative approaches like leveraging legal worker programs and developing quick training programs to onboard new employees can help you with workforce struggles.
  • Customer Communication and Service: Building a strategic communications plan and understanding your customers’ preferences will set you apart.

 

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KEYWORDS: artificial intelligence (AI) customer service PuroClean restoration business strategy restoration technology

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Kayla mcgowan author

Kayla McGowan is the SPAR Partner Manager for PuroClean, where she manages and strengthens the company’s vendor partnership ecosystem. In her role, she serves as a key liaison between PuroClean, approved vendor partners, internal stakeholders, and Franchise Owners, helping connect the network with trusted tools, services, and products that support operational success.

With more than 10 years of experience in marketing and communications within the restoration and cleaning industry, Kayla has built her career around connecting people, ideas, and resources that move the industry forward. She is the former Editor-in-Chief of Restoration & Remediation (R&R) Magazine and continues to contribute to R&R as a writer, bringing her industry knowledge and perspective to its audience.

Kayla holds a B.S. in Criminal Science and an M.S. in Public Safety and Emergency Management from Grand Canyon University. She also serves as Co-Chair of the Restoration Industry Association’s Marketing Committee.

Her industry credentials include Microbial Warrior®️, Certified Forensic Operator®️, and High Risk/High Level Decontamination Specialist™️. Passionate about elevating the restoration industry and the professionals within it, Kayla enjoys building meaningful relationships, sharing knowledge, and creating opportunities for collaboration. Outside of work, she is a food lover who enjoys spending time with her family and being outdoors.

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