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New Products and TechnologiesAsk the Expert

Ask the Expert

Utilizing AI for Your Restoration Business with Phill McGurk

By Kayla McGowan
March 12, 2025

In this episode of Ask the Expert, we chat with Phill McGurk, the owner and director of CARSI, an online education platform for the cleaning and restoration industry. Phill brings 25 years of industry experience and has developed a vast network of contacts across the country. He splits his time between Brisbane, Australia, and Virginia, USA, managing family restoration businesses in both locations. Phill is committed to further education and fostering strong relationships within the industry. His qualifications include MC (Master Restoration Technician), BFRS (Bio Forensic Restoration Specialist), CFO (Certified Forensic Operator), and GBAC Certifications.

Phill aims to unite the industry into a truly professional body. He discusses how AI can benefit your business in areas such as processes, documentation and SOPs. Phill emphasizes utilizing tools like ChatGPT, Reddit and Copilot, while not relying on AI for success, but rather viewing it as a tool.


Key Discussion Points:

  1. How to Build an SOP: Define purpose, break down the process, identify tools and add safety guidelines specific to your business.
  2. Importance of NIOSH Standards: Integrate NIOSH standards into SOPs for compliance and safety.
  3. Enhancing SOPs: Add visuals, quick reference guides, checklists and real-world scenarios.
  4. Using AI Tools: Employ AI tools like ChatGPT and Copilot to enhance, not replace, business processes.

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KEYWORDS: artificial intelligence (AI) innovations in restoration restoration business strategy restoration technology

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Kayla mcgowan author

Kayla McGowan is the SPAR Partner Manager for PuroClean, where she manages and strengthens the company’s vendor partnership ecosystem. In her role, she serves as a key liaison between PuroClean, approved vendor partners, internal stakeholders, and Franchise Owners, helping connect the network with trusted tools, services, and products that support operational success.

With more than 10 years of experience in marketing and communications within the restoration and cleaning industry, Kayla has built her career around connecting people, ideas, and resources that move the industry forward. She is the former Editor-in-Chief of Restoration & Remediation (R&R) Magazine and continues to contribute to R&R as a writer, bringing her industry knowledge and perspective to its audience.

Kayla holds a B.S. in Criminal Science and an M.S. in Public Safety and Emergency Management from Grand Canyon University. She also serves as Co-Chair of the Restoration Industry Association’s Marketing Committee.

Her industry credentials include Microbial Warrior®️, Certified Forensic Operator®️, and High Risk/High Level Decontamination Specialist™️. Passionate about elevating the restoration industry and the professionals within it, Kayla enjoys building meaningful relationships, sharing knowledge, and creating opportunities for collaboration. Outside of work, she is a food lover who enjoys spending time with her family and being outdoors.

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