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Managing Your Restoration BusinessAsk the Expert

Ask the Expert

Leveraging Technology to Grow Your Business

How Restoration Business Can Use Technology to Overcome Bottlenecks and Drive Growth

By Kayla McGowan
October 15, 2025

On this episode of Ask The Expert, our special guest, James Hatfield, Chief Revenue Officer at LiveSwitch, dives into the power of technology and building your business. James has an extensive background in sales, leadership and business innovation, working with entrepreneurs, small business and fortune 500 companies and previously owned a painting and power washing company.

This episode we cover operational bottlenecks, integration, lessons learned and more. Technology is a driving force in our industry and utilizing it properly can grow your business. 

Key takeaways from this episode include:

  • Overcoming operational bottlenecks, and the biggest challenge, managing people and building the right team — not just implementing technology.
  • How visualization tools improve customer trust, job quoting and project timelines.
  • The ability to assess damage remotely, provide quotes and dispatch the proper teams and resources.
  • Key lessons James learned from scaling his painting and power washing business: simplicity and ease-of-use are critical when it comes to technology for our field technicians.
  • Balancing technology costs with ROI.
  • The importance of being proactive, focusing on speed to lead, providing an exceptional customer experience and leveraging technology to grow your business.

     

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KEYWORDS: restoration business growth restoration business profitability restoration business strategy restoration software restoration technology

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Kayla mcgowan author

Kayla McGowan is the Editor-in-Chief of R&R Magazine, with 10 years of experience in marketing and communications in the restoration and cleaning industry. She leads the editorial strategy for R&R and The Experience Events, creating content that informs and connects industry professionals. 

Kayla holds a B.S. in Criminal Science and M.S. in Public Safety and Emergency Management from Grand Canyon University. She serves as Co-Chair on the RIA’s Marketing Committee.

Kayla is a Microbial Warrior®, a Certified Forensic Operator® and a High Risk/ High Level Decontamination Specialist™. Kayla is passionate about elevating the industry, is a food lover, enjoys spending time with her family, and embracing the outdoors.

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