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Home » Topics » Ask the Expert

Ask the Expert
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Meaningfully Marketing to Homeowners: Gaining More Leads, Jobs, Word of Mouth

Meaningfully Marketing to Homeowners: Gaining More Leads, Jobs, Word of Mouth

Ask the Expert
January 27, 2022
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Marketing expert Laura Nelson covers how restoration contractors can stand out on Google, optimize online prospects and customers, convert more browsers to buyers, and drive more referrals through an elevated customer experience.


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Real Stories: One-Woman Show to National Biohazard Cleanup Brand With Laura Spaulding

Real Stories: One-Woman Show to National Biohazard Cleanup Brand With Laura Spaulding

Ask the Expert
January 25, 2022
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Spaulding Decon topped the Entrepreneur Franchise 500 crime-scene cleaning category in 2022. Here, CEO Laura Spaulding shares her journey from humble beginnings as a solo-, woman-led startup, to 20 to 30 new franchises a year and millions of social media followers.


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IAQA 2022 Annual Meeting & Expo Preview

IAQA 2022 Annual Meeting & Expo Preview

Ask the Expert
January 20, 2022
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The Indoor Air Quality Association is hosting its 2022 Annual Meeting & Expo February 22-25 in Tucson, Arizona. In this episode of Ask the Expert, IAQA President Jay Stake discusses the educational program of more than 40 sessions on topics including infectious diseases, mold remediation, and regulations and standards.


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RIA Leadership Talks Plans for Industry Education, Advocacy, Elevation in 2022

RIA Leadership Talks Plans for Industry Education, Advocacy, Elevation in 2022

Ask the Expert
January 18, 2022
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What does the Restoration Industry Association have planned for the new year? We invited CEO Kristy Cohen, President Mark Springer, President-Elect Katie Smith and Restoration Advocate Ed Cross to share the many fresh RIA initiatives in the works. 


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Case Studies in Cleaning, Disinfection, Health and Safety With Dr. Gene Cole

Case Studies in Cleaning, Disinfection, Health and Safety With Dr. Gene Cole

Ask the Expert
January 13, 2022
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Dr. Gene Cole shares stories that stick with him regarding the health and safety of restoration contractors and their customers. He also offers COVID-19 cleaning and disinfection tips in the face of the Omicron variant.


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Top Trends in Restoration Business Transactions

Top Trends in Restoration Business Transactions

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January 11, 2022
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Gokul Padmanabhan predicts the tidal wave of restoration mergers and acquisitions will continue for the next four to five years as more Baby Boomers look to retire and sell their businesses. However, he sees a big opportunity gap that not enough restoration business owners are seizing on.


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The Market for Helping Mold-Sensitized Individuals

The Market for Helping Mold-Sensitized Individuals

Ask the Expert
January 6, 2022
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Michael Pinto, CSP, CMP, RTPE, discusses mold sensitivity, mycotoxins, demand for mold remediation contractors who can properly serve mold-sensitive customers and what makes these projects unique.


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IICRC Update: Four Areas of Focus for 2022

IICRC Update: Four Areas of Focus for 2022

Ask the Expert
January 4, 2022
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What’s new and notable with the IICRC as we embark on a new year? We invited CEO Michael Dakduk to share key IICRC accomplishments, goals, challenges and more in this Ask the Expert episode.


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Beyond Mold: What’s New With NORMI

Beyond Mold: What’s New With NORMI

Ask the Expert
December 16, 2021
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The “M” in NORMI no longer stands for mold. It now represents a broader view of the indoor environment, which is the theme of this Ask the Expert interview with NORMI CEO Doug Hoffman.


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First-Ever Workforce Restoration Survey Goes Live

First-Ever Workforce Restoration Survey Goes Live

Ask the Expert
December 14, 2021
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In this Ask the Expert episode, Leighton Healey, CEO of KnowHow, details the 2022 Restoration Workforce Survey, open through early 2022. Its aim is to answer how the industry can attract and retain qualified workers.


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