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Water Damage RestorationFire and Smoke Damage RestorationAsk the Expert

Fire Restoration Safety, Lessons, and Customer Service

What restorers should know about PPE, documentation, hidden fire damage, and customer communication

By Kayla McGowan
October 14, 2026

Welcome back to another episode of Ask The Expert. This week, we’re joined by Coty Jones, Regional Business Coach for 1-800 WATER DAMAGE. We’re discussing fire restoration, what you might overlook on a fire loss, how to prepare your team, and the importance of exceptional customer service.

Here are the key topics of discussion:

  • Fire suppression efforts often create water damage in addition to the fire damage. Coty shares how the team at 1-800 WATER DAMAGE handles both, so homeowners don’t have to coordinate with additional contractors.
  • One area restorers often overlook is soot behind outlet and switch faceplates. If you miss it, a homeowner could potentially recontaminate a fully restored home simply by plugging in an appliance.
  • Safety and PPE come with costs, including labor, materials, and safety stations. But if you don't properly document their use, you risk losing the opportunity to recover those costs.
  • We often hear the term "white glove service" in restoration, but what does that actually look like? For Coty's team, it means meeting a homeowner wherever it's convenient, even if that's a gas station for 20 minutes, helping recover an expensive watch collection, and maintaining consistent communication throughout the process.
  • Safety is non-negotiable for Coty and his team. Each technician has their own PPE bag, logs PPE exchanges, and checks in with fellow team members. These practices help keep safety at the forefront of every job.
  • We talk about documentation all the time, but it's what helps you get paid for the work you perform. It's not just about taking notes. You need to capture the entire loss through photos, videos, 3D scans, and written sign-offs from everyone involved.

  

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KEYWORDS: customer expectations customer service smoke cleanup smoke odor removal soot contamination soot removal

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Kayla mcgowan author

Kayla McGowan is the SPAR Partner Manager for PuroClean, where she manages and strengthens the company’s vendor partnership ecosystem. In her role, she serves as a key liaison between PuroClean, approved vendor partners, internal stakeholders, and Franchise Owners, helping connect the network with trusted tools, services, and products that support operational success.

With more than 10 years of experience in marketing and communications within the restoration and cleaning industry, Kayla has built her career around connecting people, ideas, and resources that move the industry forward. She is the former Editor-in-Chief of Restoration & Remediation (R&R) Magazine and continues to contribute to R&R as a writer, bringing her industry knowledge and perspective to its audience.

Kayla holds a B.S. in Criminal Science and an M.S. in Public Safety and Emergency Management from Grand Canyon University. She also serves as Co-Chair of the Restoration Industry Association’s Marketing Committee.

Her industry credentials include Microbial Warrior®️, Certified Forensic Operator®️, and High Risk/High Level Decontamination Specialist™️. Passionate about elevating the restoration industry and the professionals within it, Kayla enjoys building meaningful relationships, sharing knowledge, and creating opportunities for collaboration. Outside of work, she is a food lover who enjoys spending time with her family and being outdoors.

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