Welcome back to another episode of Ask the Expert! We’re highlighting the leading ladies in our industry and their undeniable impact. This week we’re joined by Alma West, Owner of Quick Dry Water Restoration and Magdalena Rebuild. Alma’s a first-generation restorer and contractor who built two successful family-owned-and-operated businesses through grit, building relationships, and her commitment to doing the right thing.  

In this episode we talk all things family, building the business, and so much more! 

Key topics of conversation include:

• Operating both a mitigation and reconstruction business helps eliminate communication gaps, fast-tracks timelines, and creates a seamless client experience.
• Alma’s early struggle was finding technicians who matched her attention to detail. She navigated this by leveraging AI to help identify SOP gaps and create detailed checklists for her staff to help minimize mistakes.
• The full claims cycle is traumatic for customers. Because of that, Alma and her team provide education packets, communicate directly, and answer any questions they must to help guide them through the process. 
• While Alma’s daughters work with her, she’s found that separating office and home completely is part of their success. This allows her daughters to have independence, continue to build their confidence, and maintain integrity. 
• Alma’s advice to women in the industry is, “Don't wait for perfect timing; take the leap, even if you’re scared. Women bring unique strengths in communication and empathy; stop gatekeeping knowledge, help create defined career paths for your technicians, and be the change by doing things right to elevate the industry's reputation.”
• Plus, Alma’s daughters, Renee and Elisa Robles, make a special appearance.