Women in Restoration: Marketing, Communication, and Building Trust

Here’s how strategic marketing and communication humanize the restoration industry

We’re back with another Ask The Expert, highlighting the lovely women in our industry in various roles. This week we’re joined by Abby Vallelonga, Marketing Manager at EHS Restoration. This episode focuses on humanizing our industry through strategic marketing, collaboration and so much more.

Abby has served the restoration industry for five years and she focuses and is known for bridging the gap between technical services and human connection. She has a passion for educating her clients and elevating the perception of the restoration industry. Abby also focuses on making high-stress and high-stakes situations that are often misunderstood, more approachable, transparent, and focused around the people she is serving.

Key topics of discussion on this episode are:

How Abby built credibility by staying close to the technical work, using equipment, and focusing on clear, reliable communication to establish trust over time.
Her hands-on approach during high-stress projects and her empathetic communication style help restore not just buildings, but the trust and confidence of clients, especially as a woman in a leadership role.
How she uses social media and marketing to humanize the restoration industry and elevate our industry professionals.
Abby's role in fostering connections within the property management community through NARPM has helped her grow as a woman in the industry, as women often excel at this relational aspect of restoration.
Abby advises women interested in restoration to not wait for representation, but to step into opportunities, learn the processes, ask questions, and bring their own unique perspectives to the role.

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Kayla McGowan is the Editor-in-Chief of R&R Magazine, with 10 years of experience in marketing and communications in the restoration and cleaning industry. She leads the editorial strategy for R&R and The Experience Events, creating content that informs and connects industry professionals.

Kayla holds a B.S. in Criminal Science and M.S. in Public Safety and Emergency Management from Grand Canyon University. She serves as Co-Chair on the RIA’s Marketing Committee.

Kayla is a Microbial Warrior®, a Certified Forensic Operator® and a High Risk/ High Level Decontamination Specialist™. Kayla is passionate about elevating the industry, is a food lover, enjoys spending time with her family, and embracing the outdoors.