Articles by Kayla McGowan

ServiceMaster Restore’s President John Tovar shares why restoration growth is shifting from a market count strategy to a market density strategy that helps improve response times and service.

During CAT events, homeowners often have urgent questions about their insurance and FEMA coverage. Restoration professionals must communicate clearly, explain their role, and avoid interpreting their customer’s policy.

Voda’s CEO Dan Claps, CFE explains how restorers can build, scale, and future proof their business using KPIs, people first culture, and smart growth strategies.

Paul Davis Restoration’s John Reasoner shares key safety habits during CAT season, from PPE to buddy system, to keeping your team safe and ready.

In this episode of Ask The Expert, Mark Davis, Co-CEO of Signal Restoration Services and Chairman & CEO of PuroClean, discusses long term leadership and how private ownership has enabled sustained, franchise-first growth.

In this week’s Technical Tip Tuesday, John Reasoner of Paul Davis Restoration explains the two CAT preparedness practices that consistently save time and reduce secondary damage during major storm events: disciplined claim distribution and mandatory 3D/360 documentation at every phase of the loss. His approach shows how the right mix of planning and technology protects both crews and claim defensibility. 

In this episode of Ask The Expert, the ProKlean team discusses their rebrand, chemistry, and what restoration contractors should know when choosing the right solutions for them. They also share common application mistakes, PPE requirements, and much more. 

In this week’s Technical Tip Tuesday, John Reasoner breaks down why the first 10 minutes of a CAT loss are unpredictable, and how technicians can quickly control, stabilize, and protect the team and occupants before any restoration work ever begins.

In this Q&A with Bill Shadid of Aeroseal, we discuss how restoration professionals can integrate passive house principles into post-disaster restoration without sacrificing speed, cost, comfort, or health. 

In this episode of Ask The Expert, five industry leaders from across home services industries share why collaboration between service providers is essential to delivering a stronger, more consistent customer experience.