Welcome back to another episode of Ask The Expert. This week we’re joined by John Tovar, President of ServiceMaster Restore®, and we discuss why and how restoration growth is shifting from a market count to a market density strategy. Restoration is an ever-changing industry generally driven by disaster type, but the landscape has changed a bit with customer expectations on the rise.

In this episode John shares insights on:

• The importance of speed and proximity playing a critical role, market density more reliable than market count expansion.
• Having locations in tighter clusters enable 30-60 min response times, which allows efficient collaboration and increased local visibility.
• The focus for local operators should be around densifying their existing markets for operational efficiencies and flexibility.
• Our customers are becoming more sophisticated, which means their expectations for fast response, clear communication and full-service providers are growing. Density allows you do deliver on these fronts.
• Future competitive dynamics will likely lead to more consolidation as density becomes more critical. Operationally excellent, scaled providers will thrive.
• ServiceMaster is leveraging data, tools and its franchise network to help owners optimize market density and become the leaders their customers expect.