Joseph Ortiz, owner of PuroClean of San Juan, discusses the challenges and opportunities presented by starting a restoration operation in this U.S. territory.

These are the steps to put a system in place that best measures the results of your online activity.

Industry veteran will tap into his more than three decades of experience to attract opportunities.

If you do this, you will ensure the health of your restoration company long after you are gone.

Finding a differentiator and building your restoration business around that differentiator is an excellent recipe for success and prosperity within your restoration market.

Ours is an industry where entrepreneurs cling to traditional ways of doing business. It’s an in-person service, after all. We work with our hands, we serve clients face-to-face. Who cares how tech savvy we are? Everyone cares, and if you don’t see that reflected in your customers’ priorities now, you will soon.

Sometimes we get in our own way, not because we don’t recognize opportunity, but because we resist it. A lot of entrepreneurs have done this to themselves, including me. Business has never been better. Leads are pouring in, your team is performing at their highest level, but something within you keeps pulling towards a new opportunity outside your business.

For a lot of business owners, October isn’t exactly a time of new beginnings. You might be fantasizing about taking a breath, taking a break and starting fresh. If you’re like most, setting a New Year’s resolution for your business is the furthest thing from your mind. It shouldn’t be.

While some of today’s issues are unique, there will always be major obstacles restoration contractors must solve, resolve or absolve to find success. It has always been this way, and it always will be.