When it comes to fire restoration, most companies think the big money is in the reconstruction side of the loss. However, the contents part of the claim has two to three times the net profit margins and can be completed in a fraction of the time. So why is this part of the industry so underserved?

After more than 20 years as a woman in restoration and cleaning, I have come to realize a few things about men in our industry. And I believe they have also come to realize a thing or two about their women counterparts.

When we think of catastrophic losses like hurricanes, tornadoes, and floods, wildfires, and so on, we picture roofs needing to be replaced, windows blown out, and entire houses that are flooded.