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Home » Topics » Columns » Guest Columns

Guest Columns
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Thought leadership from guest columnists representing all corners of the restoration industry.
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ARTICLES

allergens and indoor air quality

Fire and Furry: Effectively Using Containment to Create Cleaner Indoor Air

Keith gangitano
Keith Gangitano
Michael pinto
Michael A. Pinto CSP, SMS, CMP, RTPE, FLS, ERS
May 17, 2022
No Comments

No, that is not a typo, it is definitely meant to be furry and not fury. We are talking about indoor air quality (IAQ) here, not Armageddon. But, make no mistake about it, for severe allergy sufferers the differences often feel like semantics.


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water damage restoration

How to Increase Profitability and Morale in Your Water Restoration Business

Cassandra mcdowell
Cassandra McDowell
Kevin molway
Kevin Molway
May 10, 2022
No Comments

The success of your water damage restoration business is dependent on the quality of work your production staff puts out and the feeling the water damage victim is left with after the fact.


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sustainable restoration workforce

Building a Sustainable Restoration Workforce

A Water Restoration Career Path Outlined
Lorne mcintyre headshot   square
Lorne McIntyre CR, WLS, FLS, CLS
April 20, 2022
No Comments

“Creating a clearly planned education and career path for your technicians will help with employee retention and improve the dedication and quality of your restoration efforts,” Lorne McIntyre writes. This article focuses on the role of a technician from day one to an RIA Certified Restorer and can be used as a guide to not only develop employees but attract more talented candidates.


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water damage pro

6 Best Practices for Water Damage Restoration Professionals

Joshua miller
Josh Miller
April 19, 2022
No Comments

“In a crowded marketplace, it can be hard to cut through the noise and reach customers,” Josh Miller writes. “With a micro approach that focuses on how we can do our jobs more effectively, and a macro approach that communicates our expertise to the marketplace, we can all help promote the credibility and competence of the professionals in our industry.”


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The Key to Your Restoration Business Being Found Online

The Key to Your Restoration Business Being Found Online? Be a Real Company

Jeff carrier
Jeff Carrier
April 18, 2022
No Comments

“Being a real company sounds like a simple task in theory, but in reality, it is not a consistently followed practice. So what does ‘be a real company’ mean? It requires doing the small and sometimes neglected items that you would normally complete while trying to build your company in your local market,” Jeff Carrier writes.


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business marketing plan

The Role of Public Relations in a Restoration Business Marketing Plan

Heather ripley
Heather Ripley
April 15, 2022
No Comments

While advertising, marketing and public relations are all methods businesses use to communicate with their stakeholders, the benefits of each are not usually discussed individually. Small business owners know they need marketing to target the right customers and advertising to make the phones ring, but they do not realize public relations can help them become the trusted experts in their markets, which leads to greater opportunities. So, what is PR? Heather Ripley explains.


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business growth metrics

7 Numbers You Must Know if You Want to Grow Your Business

Fresh Perspective
Idan headshot
Idan Shpizear
April 12, 2022
No Comments

By all means, let your gut lead the way when it comes to establishing your company values, your sense of purpose, and your long-term vision. But for the sake of that beautiful vision, strategize by the numbers.


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digital marketing

How to Drive Business Using Digital Marketing in 2022

Strategies to Help Restoration Contractors Increase Business and Gain Market Share
Nia pearson
Nia Sherrema Pearson
April 6, 2022
No Comments

“Whether you are a new restoration business owner or have  20-plus years of experience, a sound marketing foundation is needed to ensure success. This foundation should include a well-defined marketing plan, with customer personas, all target audiences, an ADA-complaint website and promotional plans, with a total of 7 to 8% of sales revenue allocated to marketing,” Nia Sherrema Pearson writes.


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using LinkedIn to market your restoration business

Leveraging LinkedIn to Attract New Property Restoration Customers

Robert kravitz headshot
Robert Kravitz
April 5, 2022
No Comments

“How can we prospect on LinkedIn and make more seincere connections with LinkedIn members whom we would like to become our customers? One approach not to use are automated systems that send out connection messages every day,” Robert Kravitz writes.


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service dogs

Service Dogs for a Service-Dominant Industry

Gordy Powell
April 1, 2022
No Comments

One of the most challenging hurdles in the crime, trauma and death scene cleaning industry is helping a client navigate a life-changing, traumatic event. The other challenge is marketing such a sensitive service without being offensive, appearing non-sensitive or overbearing. For almost four decades, Gordy Powell has tried to reinvent how to market this industry in a tasteful, yet practical and successful way. Here, he shares a new approach.


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EVENTS

Virtual Industry

2/28/23 to 3/2/23
Live Streamed through ZOOM
Contact: Rebecca Burkert

IICRC - Water Restoration Technician (WRT) - LIVE Online: Destry Ransdell

Take back to your company the knowledge and skills to perform water mitigation and restoration, while learning the art of communicating with customers and adjusters.

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