In just the last few weeks, I have witnessed some very creative marketing and employee appreciation ideas from restoration companies across the country, and wanted to share a few.

As I’m writing this, we are nine weeks into 2021, and I have posted a news item regarding an industry acquisition or merger almost every single week. Some of the deals are with industry suppliers and vendors, but largely it’s restoration companies. In most cases, one company purchases another, but in others, a private equity firm has come in and made an investment.

Nuisance odors are a problem. After all, even the most attractive property can be marred by a foul smell that everyone notices. Bad odors can cause frustrations for employees, clients, tenants, and customers. In many situations, they can also be a sign of something that is unsafe. 

Fire damage restoration work can be very profitable, while wowing customers with the end result. That said, contractors need effective processes and techniques to rebuild or restore a structure after a fire, and to fully remove the smoke odor for good.