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Home » Topics » Columns

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bullet points leprechaun
Bullet Points Marketing Brief

The Myth of The Magical SEO Leprechaun

Ranking your Google My Business listing.
Nathan Big
Nathan Big
March 24, 2021
No Comments
The quickest and easiest route to more online leads is not traditional SEO, but rather ranking your Google My Business listing.
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FP too old for social media

Being “Too Old" for Social Media is No Longer an Option; Stop Making Excuses

Idan Shpizear
Idan Shpizear
March 18, 2021
No Comments
Every home services entrepreneur should be using social media, regardless of age. Here's why.
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isaacson mergers acquisitions
The Intentional Restorer

Property Restoration Trends: Mergers and Acquisitions

Jon Isaacson
Jon Isaacson
March 10, 2021
No Comments
The emergence of private equity interests indicates that bigger money sees opportunity in our enchanted forests, but also brings “outside” influence that will forever change the landscape.
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restoring success raises
Restoring Success

Want a Raise? Ask THIS Instead

Lisa Lavender
Lisa Lavender M.T.R., M.F.S.R., M.W.R.
March 3, 2021
No Comments
This approach to compensation has numerous benefits and can minimize the uncomfortable conversations and anxiety anyone may experience when matters of compensation are discussed.
Read More
marketing challenges bulletproof

Solving Today's Biggest Marketing Challenge Facing Restoration & Remediation Companies

Nathan Big
Nathan Big
February 23, 2021
No Comments
A marketing automation tool can triple conversion rates and will give you a tremendous competitive advantage in your market.
Read More
fresh persp technology

The Rapid Evolution of Technology: Will Your Business Be Able to Keep Up?

Idan Shpizear
Idan Shpizear
February 15, 2021
No Comments
If you are not innovating, working with you will soon be inconvenient to your buyers.
Read More
fire damage estimates IR

The Format for Successful Fire Damage Restoration Estimates

Jon Isaacson
Jon Isaacson
February 8, 2021
No Comments
A framework for intentional restorers when writing fire damage restoration insurance claims.
Read More
IR culture

The Norms and Expectations of a Strong Culture

Jon Isaacson
Jon Isaacson
February 4, 2021
No Comments
If you are excellent to your people, your people will be excellent to your clients, word will spread and you should have a great shot at remaining competitive as you work with your team to adapt to ongoing challenges and evolutions in the market.    
Read More
emotional discounting RS
Restoring Success

Emotional Discounting in the Restoration Industry

Lisa Lavender
Lisa Lavender M.T.R., M.F.S.R., M.W.R.
February 4, 2021
No Comments
Emotional discounting is when we start abandoning business models and pricing structures and allow emotions to drive or impact our revenue, prices, and decisions.
Read More
IR hussey
The Intentional Restorer

Developing Relationships with Plumbers to Increase Water Damage Leads

Jon Isaacson
Jon Isaacson
January 28, 2021
No Comments
Mr. Hussey joined The DYOJO Podcast for a candid conversation regarding the ups and downs of his journey building an organization that provides restoration services for property insurance claims.
Read More
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ask the expert

Fire Restoration Safety, Lessons, and Customer Service

October 2026 Editor's Note: An Open Letter to the Restoration Industry

An Open Letter to the Restoration Industry

Metal Gears with words printed on them

Beyond More Jobs: What It Takes to Scale a Restoration Business

Preparing to Respond: Fires

Events

May 19, 2026

Hurricane Response: What’s Changed, Who’s at Risk, and How to Scale Without Breaking

On Demand Hurricane season isn’t what it used to be, and neither is disaster response. In this webinar, our panel will break down what’s changed for hurricane response, and how restorers can scale responsibly without sacrificing their safety, retention, or profitability.

December 10, 2026

Fire Damage Restoration: What We Know, What We Don’t, and What Comes Next

LIVE: December 10, 2026 at 2 PM EST This webinar brings together restoration, industrial hygienists, and safety experts for a practical discussion on what happens from the moment a property is assessed for fire damage through final clearance.

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Poll

What is Your Primary Service Offering

What is your primary service offering for your business?
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Products

2026 National Renovation and Insurance Repair Estimator

2026 National Renovation and Insurance Repair Estimator

Current prices in dollars and cents and detailed descriptions for hard-to-find items needed on most insurance, repair, remodeling, and renovation jobs. All price items include labor, material, and equipment breakouts, plus special charts that tell you exactly how these costs are calculated. Includes many reinstall/salvage cost estimates, hundreds of sample product images and unique architectural items.ISBN 978-1-57218-405-3

 

 

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