Restoration logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Join Today
  • Sign Out
  • My Account
Restoration logo
  • NEWS
  • PRODUCTS
    • New Products & Technologies
    • Submit Your Product
    • Interactive Product Spotlights
  • CATASTROPHE
    • Fire
    • Hurricane
  • TOPICS
    • Latinos in Restoration
    • Cleaning & Sanitation
    • Contamination
    • Contractor Safety
    • Contents
    • Fire & Smoke
    • Mold
    • Odor
    • Recon & Reno
    • Water
  • EDUCATION
    • Training & Education
    • Business Management
    • Insurance/Legal Matters
    • KnowHow
    • Podcasts
    • Webinars
    • Whitepapers
    • Industry Events
    • Sponsor Insights
    • Ask R&R AI
  • VIDEOS
    • Ask the Expert
    • Ask Annissa
    • Marketing Monday
    • Tech Tip Tuesday
  • BUYER'S GUIDE
  • THE EXPERIENCE
    • Convention & Trade Show
    • R&R Special Issue
  • ABOUT
    • Contact
    • Advertise
  • JOIN
ColumnsRestoring Success

Restoring Success: What's Your Story?

By Lisa Lavender M.T.R., M.F.S.R., M.W.R.
restoring success story
July 12, 2018

Stories rich in history, struggles, perseverance, success and achievement are just some of characteristics of the journeys shared last month at the Violand Management’s Women in Restoration summit led by R&R's very own, Michelle Blevins. This year’s event was based on writing our own story as restoration professionals as it is an important and powerful concept. In addition to a day of fun and comradery, the stories led to ideas and inspiration and also led to connection and positivity. Knowing your story, sharing your story, and hearing the story of others in our industry can be of great value to you, your organization, and your soul.

Story telling has become the new “hot topic” and subject matter in the business world. Initially, my cynical side thought, “a gimmick topic that has limited or no value to an operation…”, then I went to a workshop about story telling and I gained a deeper understanding and respect for the process of defining or exploring an individual’s story. As I pieced together my story, my childhood, influences, my turning points and obstacles, I understood on a deeper level my sense of purpose and how it formed. It also became clear to me that my story has a direct influence on my leadership and values and ultimately the culture, purpose and values of my organization.

As I went back to my company, I talked with many of my coworkers about their stories and personal sense of purpose and it all made sense. Their respective rolls and passions in the organization fit to their story and purpose with their professional endeavors. Each of us has a story that has led us to who we are, what we do, and how we do it. Our stories go beyond story telling and sharing; our stories let us get more in tune with our purpose and drive as individuals. As organizations, the story likely has a direct impact on the values, culture, and even processes of the organization.

My recent experiences with storytelling helped me ponder several notions. First, there is the big story which is the journey that led us to what we are today as individuals and collective organizations. In addition, there are lots of little stories that shaped us and our companies. Story telling and the importance of the journey shaping our values and culture is not new. “Grandma and Grandpa are frugal because they lived through the Great Depression.”

The power of our stories is indisputable. Consider the movies, books, and people’s who stories have inspired and engaged so many of us. As restorers, knowing, sharing, and listening to stories can be of great value personally, professionally and for both individuals and organizations, the stories can:

  1. Communicate who you are and what you believe in and create a deeper sense of connection with others. Developing relationships and communicating your capabilities through story telling can be very compelling and credible.
  2. Help communicate and engage the team with the values and purpose of the organization. Consider telling the story from the beginning during the interview process to help start a foundation for engagement and accountability to the new perspective team member.
  3. The past, your history, the journey can often bring clarity and direction to the future.
  4. Engage your team members by giving them the insight and understanding to their story, passion, and purpose and to have the opportunity to continue the professional journey in the industry and in your company with alignment and joy. It also helps in connecting and understanding your team mates and contribute to their success.
  5. Many policies, procedures, and “must dos” probably have a “story” behind them; share the story to allow for understanding and commitment from others.
  6. Story listening can help you learn from others, find inspiration and energy, and make you smile.

Storytelling, story sharing, and story listening can bring you much restoring success.

Looking for quick answers on restoration, remediation and cleaning topics?
Try Ask R&R, our new smart AI search tool.
Ask R&R →

KEYWORDS: restoration business management

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Lisalrti0183fx

Lisa Lavender holds a BS in accounting from Penn State and is an IICRC Master Fire, Water and Textile Restorer. As chief operating officer and co-owner of both Restoration Technical Institute and Berks ∙ Fire ∙ Water Restorations, Inc., Lavender has over 20 years of experience in the restoration and reconstruction industry, and has been involved in the training other restoration professionals since 2012. In 2018, has expanded her passion for serving other restorers by partnering and becoming VP of operations design for iRestore software. In addition to contributing to the running of the operations of her organizations, she authors a monthly column for R&R, Restoring Success, writes, instructs and develops courses and materials in the pursuit of her passion to give knowledge, passion, and inspiration to others for success in the industry. You can reach her at lisa@RTILearning.com.  

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • House fire before and after

    Cleaning Isn't Clearance: The Next Evolution in Fire Restoration

    Learn why fire restoration goes far beyond cleaning and...
    Odor Removal
    By: Kevin Coy
  • Women in Restoration Award Winner: Meredith Truitt

    Introducing R&R's 2026 Women in Restoration Award Winner, Meredith Truitt!

    Meet Meredith Truitt, R&R’s 2026 Women in Restoration...
    Restoration Training/Education
    By: Kayla McGowan
  • Digital view of the United States with a Hurricane and coding

    Is Your Restoration Technology Ready for the Upcoming Hurricane Season?

    Here’s how restoration contractors can prepare their...
    Preparing to Respond: Hurricanes
    By: Taylor Carmichael
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • Join Restoration & Remediation
  • Manage My Preferences
  • Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Restoration & Remediation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Restoration & Remediation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • 5 Questions to Shape Your 2027 Plan
    Sponsored byVioland Management Associates

    Five Questions That Should Shape Every Restoration Company’s 2027 Plan

  • Violand business coaching
    Sponsored byVioland Management Associates

    The Conversation Most Owners Wait Too Long to Have

Popular Stories

ask the expert

Fire Restoration Safety, Lessons, and Customer Service

October 2026 Editor's Note: An Open Letter to the Restoration Industry

An Open Letter to the Restoration Industry

Metal Gears with words printed on them

Beyond More Jobs: What It Takes to Scale a Restoration Business

Preparing to Respond: Fires

Events

May 19, 2026

Hurricane Response: What’s Changed, Who’s at Risk, and How to Scale Without Breaking

On Demand Hurricane season isn’t what it used to be, and neither is disaster response. In this webinar, our panel will break down what’s changed for hurricane response, and how restorers can scale responsibly without sacrificing their safety, retention, or profitability.

December 10, 2026

Fire Damage Restoration: What We Know, What We Don’t, and What Comes Next

LIVE: December 10, 2026 at 2 PM EST This webinar brings together restoration, industrial hygienists, and safety experts for a practical discussion on what happens from the moment a property is assessed for fire damage through final clearance.

View All Submit An Event

Poll

What is Your Primary Service Offering

What is your primary service offering for your business?
View Results Poll Archive

Products

2026 National Renovation and Insurance Repair Estimator

2026 National Renovation and Insurance Repair Estimator

Current prices in dollars and cents and detailed descriptions for hard-to-find items needed on most insurance, repair, remodeling, and renovation jobs. All price items include labor, material, and equipment breakouts, plus special charts that tell you exactly how these costs are calculated. Includes many reinstall/salvage cost estimates, hundreds of sample product images and unique architectural items.ISBN 978-1-57218-405-3

 

 

See More Products

Submit Your New Product/Technology to R&R!

Would you like to promote a new restoration, remediation or cleaning product/technology with Restoration & Remediation? Fill out the question below to start your submission:

Related Articles

  • Restoring Success: What’s Your Inventory Control Solution?

    See More
  • whats your why

    Restoring Success: What is Your WHY?

    See More
  • Restoring Success: What the CAT Just Happened?

    See More

Related Products

See More Products
  • fires out.jpg

    Fire’s Out, Now What? Vol. I & II

  • CONTENTS_SUCCESS_BOOK-(2)-1.gif

    The Contents Restoration Success eBook! (PDF download)

See More Products

Events

View AllSubmit An Event
  • December 10, 2026

    Fire Damage Restoration: What We Know, What We Don’t, and What Comes Next

    LIVE: December 10, 2026 at 2 PM EST This webinar brings together restoration, industrial hygienists, and safety experts for a practical discussion on what happens from the moment a property is assessed for fire damage through final clearance.
View AllSubmit An Event
×

Stay in the know on the latest restoration & cleaning industry trends.

Get tailored content delivered your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Submit a Press Release
  • JOIN TODAY
    • Create Account
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Reprints
    • Marketing Services
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing