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digital marketing

How to Drive Business Using Digital Marketing in 2022

Strategies to Help Restoration Contractors Increase Business and Gain Market Share
Nia pearson
Nia Sherrema Pearson
April 6, 2022
No Comments

“Whether you are a new restoration business owner or have  20-plus years of experience, a sound marketing foundation is needed to ensure success. This foundation should include a well-defined marketing plan, with customer personas, all target audiences, an ADA-complaint website and promotional plans, with a total of 7 to 8% of sales revenue allocated to marketing,” Nia Sherrema Pearson writes.


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using LinkedIn to market your restoration business

Leveraging LinkedIn to Attract New Property Restoration Customers

Robert kravitz headshot
Robert Kravitz
April 5, 2022
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“How can we prospect on LinkedIn and make more seincere connections with LinkedIn members whom we would like to become our customers? One approach not to use are automated systems that send out connection messages every day,” Robert Kravitz writes.


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service dogs

Service Dogs for a Service-Dominant Industry

Gordy Powell
April 1, 2022
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One of the most challenging hurdles in the crime, trauma and death scene cleaning industry is helping a client navigate a life-changing, traumatic event. The other challenge is marketing such a sensitive service without being offensive, appearing non-sensitive or overbearing. For almost four decades, Gordy Powell has tried to reinvent how to market this industry in a tasteful, yet practical and successful way. Here, he shares a new approach.


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A Mindset Powered by Passion

When Failure Is Not an Option: A Mindset Powered by Passion

Restoring Success
Lisalrti0183fx
Lisa Lavender M.T.R., M.F.S.R., M.W.R.
March 31, 2022
No Comments
“One of the many things I like most about being involved in the training side of our industry is the opportunity to meet people new to the industry who are on a mission. Whether it is a new owner or a person who has been challenged to make an impact in their organization, the drive and excitement is infectious. I recently met an owner/operator of a new restoration company and afterward thought, ‘What if I could bottle that and share it – the mindset and the passion?’”
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navigating restoration business challenges.

The Value of Working With a Restoration Coach

Restorer’s Digest
Sean scott
Sean Scott
March 24, 2022
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At some point, you will run into situations where your livelihood may be threatened. This is when you will need advice from someone who may have experienced a similar situation or knows how to navigate through the challenges. So, what is a restoration coach and how can they bring value to your company?


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making decisions for your restoration business

To Make Better Business Decisions, Ask These 5 Questions

Fresh Perspective
Idan headshot
Idan Shpizear
March 17, 2022
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Decision-making is one of the most important skills we have as leaders. It is also a skill we need to cultivate in our team members. And yet, most business owners have no strategy in place for analyzing and optimizing their decision-making process. To truly master the art of decision-making, start asking yourself these five questions on a regular basis.


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Success Strategies

8 Strategies for Success in Restoration Business Executive Management

Jenny sharpe
Jennifer Sharpe
March 16, 2022
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There is one universal key that, Jennifer Sharpe found, will always lead to an increase of success. That is your own commitment to personal development.


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restored items damaged by water

What Must a Qualified Water Damage Restoration Contractor Possess?

Let’s Start With the ANSI/IICRC Standard of Care
Barry costa headshot
Barry Costa
March 11, 2022
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“We are so focused on the physical aspects of everything we do in our business and personal lives, we sometimes forget the importance of the emotional connection, a basic human need. We have become transactional and no longer personal. The most successful companies handle problem resolution with a human voice and a can-do attitude to service, while others deal with problem resolution with software and a list of options,” Barry Costa writes.


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restoration industry trends to watch in 2022

What's Next for Restoration? 2022 Trends and Predictions

4 Headwinds Every Restoration Company Should Have on Its Radar
Andy zavodney headshot
Andy Zavodney
March 10, 2022
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“We have reached an inflection point,” Andrew Zavodney writes. “We can choose to evolve, carefully striking a balance between innovation and margins, or choose complacency, watching operational costs tick upward and diminish earnings. So for those looking to spark positive change across your organization, here are the headwinds that should be on your radar.”


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remote estimating

The Rise of Remote Estimating

4 Reasons to Consider a Third-Party Estimating Company for Your Restoration Business
Chris tilkov headshot
Chris Tilkov
March 9, 2022
No Comments

Remote or third-party estimating companies focus only on estimating. Their specialist teams are made up of estimate writing wizards, geniuses of graphical estimating and magicians of macros. These dedicated estimators may have gravitated away from managing trades and keeping up with client communication, while leaning toward the technical aspects and nuts-and-bolts of how each trade handles tasks. Could remote estimating enhance your business?


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