Restoration Industry Top Stories

Ask the Expert

Clicks, Calls & Conversations: Smarter Marketing with AI and Google Ads

Sonny Ahuja shares how AI and Google Ad strategy can help restoration professionals capture more leads and save time

September 26, 2025

Marketing expert Sonny Ahuja reveals how restoration businesses can use AI and Google Ads to boost lead conversions and simplify customer communication.

Winning the Battle Against Smoke Odors: A Guide for Fire Restoration Technicians

Why fire odors linger and how to eliminate them with science, standards and a step-by-step strategy

Lorne McIntyre CR

September 26, 2025

No Comments

Odor complaints after fire restoration can often stem from missing the source(s), not mistakes, learn how you and your team can identify and fix them.

Ask the Expert

Norris Gearhart on Preparing for the Next Public Health Crisis

Kayla McGowan

September 25, 2025

No Comments

Norris Gearhart discusses how the restoration industry can better prepare for future public health crises through science backed education, accountability and proper processes and procedures.

Ask the Expert

Built for Restoration: How In-House Dev Drives Better Tech

JobSight’s Scott Gines shares how having in-house development helps drive innovation in restoration technology

Kayla McGowan

September 24, 2025

No Comments

Scott Gines, Lead Developer at JobSight, explains how in-house software development transforms restoration workflows and user experience.

Restoring Trust in the Insurance Process: How Communication and Documentation Can Bridge the Gap

Todd Sangid

September 24, 2025

2 Comments

Todd Sangid of DocuSketch shares how better communication and documentation can restore trust in the insurance process and streamline restoration work.

Mission Critical powered by KnowHow

How Mooring USA’s Kristin Smith Wins Even When She Can't Predict Tomorrow

Kristin Smith shares how Mooring USA built a resilient restoration model in unpredictable markets

The KnowHow Team

September 23, 2025

No Comments

In this KnowHow Mission Critical series, Kristin Smith shares how Mooring USA navigated uncertainty with a data-driven strategy, diversified revenue and people first leadership.

The Human Side of Contents Restoration: Extending Comfort, Empathy and Hope after Disasters

Contents restoration is about more than recovery. It’s about healing, empathy and emotional support.

JoAnn Wiechmann

September 23, 2025

No Comments

JoAnn Weichmann shares how contents restoration professionals offer more than their technical expertise with emotional intelligence.

Ask the Expert

Climbing with Purpose: Caleb Parrotte the 2025 Ladder Award Winner

Ladder Award winner Caleb Parrotte shares his journey, leadership insights, and passion for restoration

Kayla McGowan

September 22, 2025

No Comments

Caleb Parrotte of ATI Restoration reflects on his path to leadership, embracing tech, and serving with heart.

Ask the Expert

Redemption, Restoration and Rebuilding after the Storm

From adversity to leadership, Patrick Workman shares his personal journey into the restoration and recovery industries

Kayla McGowan

September 19, 2025

No Comments

Patrick Workman, Founder of Rock Bottom Recovery & Restoration, shares how his discipline and transparency helped rebuild his life and start a business.

Water Damage Restoration: The Human Side of Getting the Client Back to Normal

Restorers who lead with empathy and clarity help clients move from crisis to calm, faster and with trust

Lisa Marie Scherrer

September 18, 2025

No Comments

This article shares how restoration professionals can build trust and reduce stress by combining technical expertise with compassion and communication.