Should you physically beat up your customers? Of course not. If your employees are beating up customers in order to enforce company policy, clearly they haven't been taught the skills of effective decision making.
Figure out your ideal client, and go after them. Tim and O.P. tell you how to stop taking every fire job you're offered, and start doing the work you want to do.
Managed properly, you can be a hero but if you forget for even a minute that you are dealing with emotionally frayed people, watch out. All the anger they feel due to their loss will be focused on you like a laser beam.
In this video, Annissa outlines how the customer's experience is all on you -- not the adjuster, insurance company, or anyone else involved in the process.