“In a crowded marketplace, it can be hard to cut through the noise and reach customers,” Josh Miller writes. “With a micro approach that focuses on how we can do our jobs more effectively, and a macro approach that communicates our expertise to the marketplace, we can all help promote the credibility and competence of the professionals in our industry.”
“We are so focused on the physical aspects of everything we do in our business and personal lives, we sometimes forget the importance of the emotional connection, a basic human need. We have become transactional and no longer personal. The most successful companies handle problem resolution with a human voice and a can-do attitude to service, while others deal with problem resolution with software and a list of options,” Barry Costa writes.
This practice is very common in many industries. Remember when you booked a plane ticket and were kept in the loop with little to no human interaction about everything from gate changes to check-in reminders to delays? What about the time you scheduled the cable guy to come out for an internet outage, and received automated texts and emails with updates?
In this episode of Ask Annissa, Annissa Coy responds to the following message: “My customer is asking me for a guarantee of my work and for the removal of odor. … I don’t know how to answer this.”
Marketing expert Laura Nelson covers how restoration contractors can stand out on Google, optimize online prospects and customers, convert more browsers to buyers, and drive more referrals through an elevated customer experience.
If everyone in your local market has the same air movers, dehumidifiers and technical training for their technicians, how do you separate your company from your competition? You do it by training your technicians how to “wow” clients.
Albiware will serve as the CRM and job management system for all of Best Option Restoration’s franchises nationwide. The all-in-one restoration job management solution will equip Best Option Restoration with the ability to see advanced reports on how franchises are performing.
Annissa Coy discusses pre-communication with adjusters, before the job is complete and the invoice is sent. She also explains why she does not prioritize communication with third parties during review.
Annissa Coy has found over the years that when a hoarding job goes sideways, there are three big mistakes that often are the culprit. “If you avoid these, you will be setting yourself and your client up for success right from the start,” she writes.
Annissa Coy responds to a comment on a previous video. She discusses collaborating with the insurance side in the interest of the customer, without “selling out.”