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Restoration Training/EducationManaging Your Restoration Business

Technical Tip Tuesday Presented by DocuSketch

How Estimators Can Build a Strong Reputation in Restoration

Your reputation matters. Learn key habits that help estimators earn trust and respect in the restoration industry.

By Kayla McGowan
November 25, 2025

This week’s tip is all about what behaviors and habits help estimators build a strong reputation in the restoration industry. This is a great industry, but it’s unique. It feels big, yet it’s surprisingly small. Your reputation will follow you everywhere, and that’s a good thing if you build it intentionally.

Chris Tilkov started his career in the restoration industry at 17, not knowing what he was walking into. During his time in this industry, he has learned that the way you handle interactions, whether it’s Xact Analysis disputes or claim resolutions, matters more than you think. People remember those conversations.

A quick story: Nelson Higgins and Chris used to be on opposite sides of Xact Analysis arguments. They didn’t always agree (and yes, there were some heated calls), but they handled things professionally. Over time, that mutual respect turned into collaboration. Fast forward to today, they now work for the same company.

That’s the power of reputation.

Every interaction counts. Stay professional, even under immense pressure. Think about the long-term, stay intentional. 

Pro Tip: Reputation isn’t built overnight, but every call, email and meeting shapes it. Make sure yours works for you, not against you.

Thank you, Chris Tilkov, Director at DocuSketch and the President and Founder of AiME Estimate Review, for this week’s tip. See you next week!

More Tips in This Series

  • Boosting Credibility in Restoration Claims
  • Staying Consistent, Strategy and Scaling
  • 360 Imagery & Estimating Shortcuts
  • How Tripod Placement Impacts Accuracy in Sketching
  • Why 360 Imaging Is a Game-Changer for Restoration Documentation and Accuracy
  • How Estimators Can Build a Strong Reputation in Restoration
  • How Technology Improves Accuracy in Restoration Sketching
  • Xactimate Estimating Evolves with New Technology
  • Why Proper Documentation Is Critical for Large Restoration Jobs and Commercial Projects
  • Why Reputation Matters for Estimators in the Restoration Industry
  • Cut Down Site Visits with Smarter Restoration Documentation

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KEYWORDS: business practices insurance estimating restoration professionals Technical Tip Tuesday working with carriers

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Kayla mcgowan author

Kayla McGowan is the Editor-in-Chief of R&R Magazine, with 10 years of experience in marketing and communications in the restoration and cleaning industry. She leads the editorial strategy for R&R and The Experience Events, creating content that informs and connects industry professionals. 

Kayla holds a B.S. in Criminal Science and M.S. in Public Safety and Emergency Management from Grand Canyon University. She serves as Co-Chair on the RIA’s Marketing Committee.

Kayla is a Microbial Warrior®, a Certified Forensic Operator® and a High Risk/ High Level Decontamination Specialist™. Kayla is passionate about elevating the industry, is a food lover, enjoys spending time with her family, and embracing the outdoors.

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