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Restoration Training/EducationManaging Your Restoration Business

Technical Tip Tuesday Presented by DocuSketch

How Estimators Can Build a Strong Reputation in Restoration

Your reputation matters. Learn key habits that help estimators earn trust and respect in the restoration industry.

By Kayla McGowan
November 25, 2025

This week’s tip is all about what behaviors and habits help estimators build a strong reputation in the restoration industry. This is a great industry, but it’s unique. It feels big, yet it’s surprisingly small. Your reputation will follow you everywhere, and that’s a good thing if you build it intentionally.

Chris Tilkov started his career in the restoration industry at 17, not knowing what he was walking into. During his time in this industry, he has learned that the way you handle interactions, whether it’s Xact Analysis disputes or claim resolutions, matters more than you think. People remember those conversations.

A quick story: Nelson Higgins and Chris used to be on opposite sides of Xact Analysis arguments. They didn’t always agree (and yes, there were some heated calls), but they handled things professionally. Over time, that mutual respect turned into collaboration. Fast forward to today, they now work for the same company.

That’s the power of reputation.

Every interaction counts. Stay professional, even under immense pressure. Think about the long-term, stay intentional. 

Pro Tip: Reputation isn’t built overnight, but every call, email and meeting shapes it. Make sure yours works for you, not against you.

Thank you, Chris Tilkov, Director at DocuSketch and the President and Founder of AiME Estimate Review, for this week’s tip. See you next week!
KEYWORDS: business practices insurance estimating restoration professionals Technical Tip Tuesday working with carriers

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Kayla mcgowan author

Kayla McGowan is the Editor-in-Chief of Restoration and Remediation (R&R) magazine, bringing nearly 10 years of marketing and communications experience in the restoration sector. With a solid foundation in content creation, editing, and social media strategy, Kayla respects the vital work of the industry. At R&R, she develops content that engages and informs restoration professionals and manages content strategy for The Experience Events, bridging the cleaning and restoration industries. Outside of work, Kayla is an avid foodie who loves exploring new culinary experiences. She enjoys spending time with her family and embracing the outdoors. Kayla is excited to connect with industry professionals and contribute to R&R’s ongoing success. Reach her at mcgowank@bnpmedia.com or 757-849-2461.

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