Managing Your Restoration Business

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Each year we spend billions of dollars to respond to and recover from disasters, large and small. This money ultimately comes right out of our pockets in the form of higher insurance premiums and taxes.

Restoration is one of the most unpredictable businesses in the modern economy. Contractors will often go days, or even weeks, without seeing a new and legitimate job opportunity. 

Hurricane Georgia left a trail of destruction that ravaged thousands of homes along the Atlantic coastline. In the days that followed, hundreds of restoration companies from all over the country mobilized resources to help put lives back together.

With the beginning of each new year comes a new set of business objectives. These likely include increasing revenue and “improving our visibility in the market,” or, “more effectively communicating the meaning and value of our brand” to certain market segments or potential customers. What we’re describing with all of these statements is, in a word, marketing.