By now you’ve seen the ad teases and
announcements about Clean Restore Connect (www.cleanrestoreconnect.com), a free online
network for cleaning and restoration professionals that ICS Cleaning Specialist and Restoration
& Remediation magazines are pleased to be launching. Now it’s time to
join.
One of the great things about Hollywood is that we can watch
disaster flicks like Armageddon, 2012 and The Day After Tomorrow knowing that the buildings being destroyed
and havoc being wreaked won’t require a real cleanup. But what if they did?
One
of the most admirable things about restoration workers is how spontaneous they
have to be. When the phone rings and there’s work to be had, they have to get
themselves ready to go, whether it’s 6 a.m. or 6 p.m. Now this little bit that I’m about to share certainly
isn’t on the same level as the “drop everything and get out to the site” mentality
of what restoration professionals have to go through, but...
Last
week, I had the opportunity to sit in on a special Restoration Services
Technician Training class at SunGlo Services (Novi, MI), part of an eight-week program
made possible by the Detroit Workforce Development Department (DWDD) and Independent
Mitigation and Cleaning/Conservation (IMACC) to teach about 40 qualifying Detroiters
(ages 18-21) about the emergency restoration services industry.
The Restoration Industry Association’s (RIA) 67th-annual
Leadership Summit and Industry Expo (Myrtle Beach, S.C.) came to a close March
29, capping three days worth of convention workshops, keynote addresses,
breakout sessions and, of course, networking.
It’s not often that we cross-promote feature stories with our sister
publication, ICS Cleaning Specialist,
but a piece in the March issue, recapping the annual Disaster Restoration
& Remediation Market Study, is too significant for us to not make mention
of it on R&R as well.
In
the United States, more than $150 billion a year is spent on advertising. The
number alone is nothing, but what if $120 billion of that was knowingly wasted?
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