Managing Your Restoration Business

RSS

I enjoy reading entry level job advertisements for the restoration industry. They remind me of a simpler way of living. Pack a lunch every night, wake up earlier than you want to, perform physical labor before 7 a.m., break for 15 minutes at lunch, and come home tired.

Since the 1990s, experts have been declaring burnout levels are reaching epidemic proportions among North American workers (Maslach & Leiter, 1997). Since that time, most people would probably agree that work related stressors have only intensified with the proliferation of metrics, technology, and the need to be “on” all the time.

The numbers are pointing to this being a solid year for restoration and remodeling contractors. Despite new home construction being a bit sluggish, remodeling and maintenance spending grew as expected thanks largely to storms and continued recovery efforts from hurricanes in 2018.

The RIA’s Advocacy and Government Affairs (AGA) Committee continues to roll full steam ahead. In case you have not heard of us, the AGA is on a mission to advocate for the best interests of restorers, and to achieve a fair and level playing field, both legally and financially, with insurers and their partners. Each month, we report on our progress and recent developments.

One of the issues I typically bring up when coaching building service contractors and other service providers, is what is their target market? 

What if your ad showed up above all the other listings when someone did a Google search, including the pay-per-click ads? And, what if Google added their trust badge to your company to guarantee consumers you are a reputable business in your area?