A lot of people talk about marketing their company, but not enough of them have actual data to back up what they say and think.

While recently checking my notes from the 2008-2009 meltdown, I reviewed some thoughts that I’d put together then as to what changes would be needed to help clients make it through the aftermath of that economic downturn. The prime directive was to stay “profit focused.”

Are you thinking you want to go do CAT work outside of your established work area? Usually the thinking goes like this: I’ll just go and cherry pick some losses, get paid when I start the job, make a pile of money, and then go back to my normal work environment. 

You need software that connects all the job functions you do in your business. Working with anything less will be detrimental to your financial well-being. So, what does that mean to you and your business? 

I believe you will agree with me that you want everyone in the company to be efficient, effective, and earning a profit for the company. The first place you start checking on is the job that each employee is supposed to be doing for the company.

Whether we like it or not, change is constantly happening all around us. You have to decide whether or not the change works for you or if you just want to keep on doing what you’ve been doing. We can whine about how it used to be, but the reality is we can only control how or if we respond to the change in the future.

A lot of companies are constantly looking for a “good” estimator, but they haven’t taken the time to write down a description of what a “good” estimator is. By doing this, both you and others will know what you are looking for and be able to help with identifying a person that would fit that which you are looking for.

The initial wave of catastrophe work is done. It sure feels great to get home and back into your “regular” routine, not to mention your own bed! It is great to get back and not have to worry about everything.

So you decided to go to the Texas Coast after much discussion! You had been told that if you came down you would have all of the work you wanted and or could handle. You would figure out where you were going to stay when you got there. You drove straight through, anxious to get there and anxious to get started.

Let’s talk about what you need to know in order to decide whether or not you and your company are up to leaving home plate to work a CAT storm outside of your normal work area.