In this slam-dunk episode of Marketing Minute, Tim and O.P. talk about being the unicorn of your business, and being relentless in your pursuit of being the best.
As part of my job, every year I review hundreds of income statements and analyze operational costs for the purpose of improving profitability. On three separate occasions in just the past year, I discovered that struggling contractors were not realizing their full profit potential because their gross profit targets were too low.
The problem we have in our industry is that even though we have plenty of owners leading the way, demonstrating this highly functional and profitable behavior every single day, too much of the daily operations happen in a way that’s commitment-phobic.