Almost one year after my working career in restoration started, I was baptized by accepting a request to look at a boat fire. I had absolutely no knowledge of marine vessels, how they were constructed or what the component materials were, let alone how they react when they burn.
When done the right way, a contents line can be a major moneymaker for restoration companies. A healthy mix of good training, proper equipment, and marketing your services can help this segment of your company grow enormously and, in turn, allow you to better serve your customers in amazing ways every single day.
It doesn’t make any difference if your restoration or remediation business is large or small, not having the right people in every position in your company can mean a huge bottom-line cost in lost business, inefficiency, and missed opportunities.
Albert Einstein is often credited with the quote: “The definition of insanity is doing the same thing over and over again, but expecting different results.” If this saying describes your company’s marketing strategy, it’s time mix things up.
Annissa talks about the importance of knowing where your maximum profit centers are in your business, and choosing to really hone in the focus of your business to maximize your ability to help your customers and your bottom line.
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