Marketing expert Laura Nelson covers how restoration contractors can stand out on Google, optimize online prospects and customers, convert more browsers to buyers, and drive more referrals through an elevated customer experience.
In this episode of Ask Annissa, Annissa Coy responds to a question from a restorer who disposed of contents on a non-salvageable list and now is dealing with an unhappy homeowner. She clarifies how they can avoid going through this in the future.
In a time when production schedules are full, lead times are long, and resources thin, what exactly are contractors to do to appease their customers? The answer can be found in improving project communication. While this might seem to be a daunting task for some, a simple tool that can be used to guide the efforts is a project communication plan.
We are not counselors, but it is difficult sometimes when we are faced with a loss where a customer is clearly turning to us for that very thing. Setting expectations and remaining professional, yet kind, is the right course.
The jobs are completed and you have sent your invoices out. Yet you continue to have invoices unpaid and can’t seem to track down where the payment is. Who has it? The insurance company, the insured, the mortgage company?
When I was 18, I got my first car: a 1968 Chevelle Malibu, a classic muscle car with a big throaty engine. I painted it black, put on racing wheels, big wide tires and Gabriel Hijackers. I got so many speeding tickets, my home state of California sent me a letter ordering me to appear at a hearing and politely notifying me that my right to operate a motor vehicle was going to be revoked for six months.
B Corporation (B Corp) certification is an international standard for the 21st century that is redefining success in business. The focus of the B Corp movement is people using business as a force for good. B Corp’s are better companies, striving to make changes in the world, for their employees, communities and the environment.
When it comes to business, trust and relationships are key. In mid-June, I heard Mike Gallina speak at the Violand Executive Summit. Gallina is the Vice President of Communications and Community Engagement for AultCare Health Insurance Plans.
