Company culture has become more than a buzzword. Today, it plays a pivotal role in shaping the workplace and fueling a company’s success – no matter what industry they’re in. These shared values, beliefs, behaviors and attitudes that characterize an organization have become more important than ever in recent years, as businesses compete to recruit the best of the best in their fields and give themselves a competitive edge.

As with many things, company culture starts from the top, proving the importance of leading by example. In the restoration industry specifically, many franchised businesses like DRYmedic Restoration Services prioritize a franchise-owner-first approach, fostering a robust company culture that trickles down to individual business owners and their employees no matter where in the country they operate. This emphasis on culture is particularly crucial in restoration and remediation, where projects rely on effective teamwork, group camaraderie, and clear guidance from team leaders to ensure they’re providing best-in-class services to customers.

The tone for an entire organization is established by the values and behaviors demonstrated by strong leaders at the top. When leaders prioritize transparency, integrity, and respect, these values are more likely to be embraced throughout the company. At DRYmedic Restoration Services, the leadership team has meticulously developed its culture around a foundational set of core values, which include hard work, integrity, communication, compassion, professionalism, and positivity. These values not only define the company’s culture at the corporate level but serve as the foundation of the relationship they develop with each franchise owner operating a DRYmedic Restoration Services location, as well as how the corporate team expects those owners to interact with their individual teams. 

Lindsay Keyser, co-franchise owner of DRYmedic Restoration Services of Lakewood Ranch, FL, says the brand’s company culture and fundamental beliefs were two pivotal factors influencing her decision to join. Keyser emphasizes strong leadership sets the tone for culture, which in turn shapes results. Furthermore, Keyser believes that corporate leaders who embody core values, as such, deliver a sense of belonging and purpose to everyone who is part of the system. 

Additionally, a good company culture that’s upheld by the leader of the organization and its executive team has the potential to set the company on an upward trajectory, winning repeat customers and brand loyalty. With a strong team in place that’s working towards the same goals and objectives, companies can expect the quality of the work that’s provided to each homeowner – no matter how big or small the job might be – to give them a competitive edge. Ultimately, the more service calls and online positive reviews received, the more productive and profitable the business will be. This proves to be especially important as business owners continue to navigate the ups and downs of today’s economic landscape. Every customer call must be handled with exceptional service to further cement a brand as the go-to restoration company residents can trust to help them restore their lives after disasters strike.

As the restoration industry becomes more competitive and the economy continues to fluctuate, establishing a positive culture in the workplace is more important than ever before. Culture can impact recruiting and retaining talent, the business’ productivity and profits, customer relationships, and much more. So as this $210 billion dollar industry continues to grow in the U.S., we can expect the prioritization of company culture to become a bigger topic among industry leaders and their counterparts. The good news is, collectively, we’re paying attention to what matters most in our field and moving in the right direction to ensure this conversation stays alive and progress continues to be made.