I recently reconnected with a business acquaintance I hadn’t spoken with in quite some time. I met him several years ago at an insurance conference and was very impressed with his company. 

Have you ever been in a situation where you had too many customers calling for your services at the same time? Or, have you ever had too few customers asking for your services, so you wanted to select only those clients that would prove most lucrative?

Over the past three months, I participated in many conversations with small business owners who were planning their businesses for 2020 and through the next decade.