When I picked up a pack of strawberries at the grocery store, I stood there for a moment and smelled their fresh aromas and examined how beautifully red they were. I could almost taste how juicy and sweet they would be.
If you are excellent to your people, your people will be excellent to your clients, word will spread and you should have a great shot at remaining competitive as you work with your team to adapt to ongoing challenges and evolutions in the market.
Emotional discounting is when we start abandoning business models and pricing structures and allow emotions to drive or impact our revenue, prices, and decisions.
Imagine coming home from work one day to find a real estate broker sitting in your driveway. They get out of the car, approach you, and politely make a cash offer to buy your house at the current market value.
Embody your company's culture yourself, day in and day out. Your staff is a clear reflection of the values you express. If all you put out is worry and defeat, that’s what you’ll get back.
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