In Part I of this article, we explored the concept of positioning, the strategy option of serving the deeper needs of a narrower set of customer markets, and clearly understanding what sets our companies apart from the competition in terms of the order winners that give us an advantage.

Most service and professional businesses look just like all other service and professional businesses. They are indistinguishable.

Mickey Lee, WLS, CSDS is joining the Violand Management team of Business Development Advisors, according to a press release.