In the August and September issues of R&R, Tom Cline has been talking about people, positioning, and partnerships.

Most service and professional businesses look just like all other service and professional businesses. They are indistinguishable. So, how do accounting firms, law offices, or restoration contractors differentiate themselves from their competitors? The fact is that positioning works for professional and service companies just as it does for organizations that sell tangible goods.

Tom dives deeper into this topic in this episode of the Violand Vault!

Plus, click here to read his full two-part article: Part 1 | Part 2