Managing Your Restoration Business

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Learn why restoration companies need to define a customer avatar before launching ads or marketing campaigns.

Bud Summers of PuroClean shares how restoration companies can prepare for future disasters by leveraging technology, working through workforce solutions and building a strategic plan.

Chris Tilkov shares how Xactimate and modern estimating tools leverage technology for better documentation, compliance and scalable workflows.

Peerless Restoration shares how operational challenges during a high-pressure season revealed weaknesses, sparked innovation and built a roadmap for growth.

Drones equipped with lidar, thermal imaging and AI Analytics will help revolutionize restoration workflows in 2026, helping improve safety, efficiency and decision making.

Technology isn’t about speed. Holly Baldwin shares how documentation safeguards accuracy and your reputation.

Learn how restoration companies are using AI and technology to capture more leads, improve conversions and build long-term with expert insights from Nick D’Urbano.

Poor financial literacy erodes restoration profits. Ben Justesen shares how you can master markup, margin and overhead for long-term success. 

Every interaction counts. Chris Tilkov shares why professionalism and consistency are keys to building a lasting reputation as an estimator. 

Restoration businesses can move from reactive to proactive by building a marketing engine that drives consistent, high-quality leads.