How to Launch Software That Sticks: A Human-Centered Approach

Why understanding human motivation is the real key to successfully implementing new initiatives and rolling out software for restoration businesses

On this episode of Ask The Expert, we’re joined by Travis Parker Martin, KnowHow’s Vice President of Product and Marketing, and we discuss the key to successfully launching software. It’s not the most expensive platform, it’s not the one end-all, be-all platform; it’s actually human psychology. It might seem a bit deep at first, but Travis dives into the meat and potatoes of how simple it can be.

Rolling out new software, or any initiative in a restoration business, often fails due to one critical, underlooked factor: humans. Businesses that understand how to motivate each member of their team to “see the win” for themselves can harness the energy and enthusiasm they need.

Travis shares three key motivators, backed by science, that any restoration leader can tap into to help their team adopt new software and initiatives.

Here are the key aspects for implementing and launching software for your restoration business:

The importance of human connection and communication:
- Successful leaders focus helping their team understand and care about the changes, not just the technology itself.
- Addressing and recognizing what motivates each team member (autonomy, mastery, purpose) is crucial for buy-in from your team.
Examples of companies' success stories:
- FP Property Restoration ties career growth to using the new software.
- Alpine Restoration has a tiered training program that rewards skill development for their staff.
- These approaches empower employees and connect the changes to their personal goals.
Practical advice for leaders:
- Identify "detractors" in your organization and try to understand their individual motivations.
- Approach this as a team-building exercise, not just a top-down directive.
- Be genuine in your interest in your employees as people, not just as means to an end.
The human factor is key:
- AI and software will continue to evolve, but the importance of the human element will remain one of the biggest assets to your business.
- Effectively communicating your vision and connecting it to your employees' goals is critical for successfully implementing anything into your business.

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Kayla McGowan is the Editor-in-Chief of R&R Magazine, with 10 years of experience in marketing and communications in the restoration and cleaning industry. She leads the editorial strategy for R&R and The Experience Events, creating content that informs and connects industry professionals.

Kayla holds a B.S. in Criminal Science and M.S. in Public Safety and Emergency Management from Grand Canyon University. She serves as Co-Chair on the RIA’s Marketing Committee.

Kayla is a Microbial Warrior®, a Certified Forensic Operator® and a High Risk/ High Level Decontamination Specialist™. Kayla is passionate about elevating the industry, is a food lover, enjoys spending time with her family, and embracing the outdoors.