How to Launch Software That Sticks: A Human-Centered Approach

On this episode of Ask The Expert, we’re joined by Travis Parker Martin, KnowHow’s Vice President of Product and Marketing, and we discuss the key to successfully launching software. It’s not the most expensive platform, it’s not the one end-all, be-all platform; it’s actually human psychology. It might seem a bit deep at first, but Travis dives into the meat and potatoes of how simple it can be.