Restoration logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Join Today
  • Sign Out
  • My Account
Restoration logo
  • NEWS
  • PRODUCTS
    • New Products & Technologies
    • Submit Your Product
    • Interactive Product Spotlights
  • CATASTROPHE
    • Fire
    • Hurricane
  • TOPICS
    • Latinos in Restoration
    • Cleaning & Sanitation
    • Contamination
    • Contractor Safety
    • Contents
    • Fire & Smoke
    • Mold
    • Odor
    • Recon & Reno
    • Water
  • EDUCATION
    • Training & Education
    • Business Management
    • Insurance/Legal Matters
    • KnowHow
    • Podcasts
    • Webinars
    • Whitepapers
    • Industry Events
    • Sponsor Insights
    • Ask R&R AI
  • VIDEOS
    • Ask the Expert
    • Ask Annissa
    • Marketing Monday
    • Tech Tip Tuesday
  • BUYER'S GUIDE
  • THE EXPERIENCE
    • Convention & Trade Show
    • R&R Special Issue
  • ABOUT
    • Contact
    • Advertise
  • JOIN
Restoration and Remediation Industry NewsNew Products and Technologies

Xcelerate Launches New Logo and Website, Signaling Major Product Investments and a Bold Vision for Customer Experience

Xcelerate unveils new logo and website, signaling major product upgrades for restoration professionals

Xcelerate Rebrand + Product Investment Story
Photo courtesy of Xcelerate
October 7, 2025

Xcelerate, a leader in restoration job management software, today announced the debut of its new logo and redesigned website. More than a visual refresh, the new brand identity represents Xcelerate’s ongoing transformation and significant product investments designed to deliver an even better experience for restoration professionals.

“Xcelerate has always stood for innovation and efficiency in the restoration industry,” said Melissa Petty, General Manager for Xcelerate. “This rebrand is more than a new look—it’s a clear signal of the bold product investments we’re making to help contractors streamline workflows, increase profitability, and elevate the customer experience.”

The rebrand highlights Xcelerate’s modern identity and underscores its ongoing product investments, including:

  • Enhanced workflows and automation tools that save contractors time and reduce administrative chaos.
  • Expanded reporting and visibility features that help restoration businesses track profitability and performance in real time.
  • Continuous platform improvements designed to deliver a more intuitive, mobile-friendly experience for teams in the field and office.

This rebrand is just one part of a broader transformation at Xcelerate. The company is investing heavily in product innovation, expanding its capabilities to better serve contractors in water damage restoration, fire restoration, water mitigation, and mold remediation.

“What sets Xcelerate apart is how seamlessly it keeps every aspect of a job organized—from initial intake to final invoicing. The workflow tools allow our team to stay on top of every project detail, ensuring nothing slips through the cracks. Communication between the field and the office has never been smoother, and the ability to track progress in real time has given us the visibility we need to serve our clients with speed and accuracy,” said Joshua Russell, Director of Operations at Kelley Klean. “They’ve made it simple to monitor performance, track KPIs, and make informed business decisions that have directly contributed to our efficiency and profitability. Combined with integrations that support our documentation and compliance needs, Xcelerate has become an indispensable tool in our daily operations.”

For more details and to explore the updated site, visit https://xlrestorationsoftware.com.

About Xcelerate

Xcelerate is a leading provider of restoration job management software built specifically for contractors in water damage restoration, fire restoration, water mitigation, and mold remediation. Designed by restoration professionals, Xcelerate empowers contractors to streamline workflows, improve visibility, and drive profitability with intuitive tools and powerful automation. Trusted by restoration companies across North America, Xcelerate is committed to continuous innovation and customer success—helping contractors transform their operations and grow with confidence. Learn more on the new website at https://xlrestorationsoftware.com.


Looking for quick answers on restoration, remediation and cleaning topics?
Try Ask R&R, our new smart AI search tool.
Ask R&R →

KEYWORDS: restoration business growth restoration business strategy restoration software restoration technology

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • House fire before and after

    Cleaning Isn't Clearance: The Next Evolution in Fire Restoration

    Learn why fire restoration goes far beyond cleaning and...
    Catastrophe Restoration
    By: Kevin Coy
  • Women in Restoration Award Winner: Meredith Truitt

    Introducing R&R's 2026 Women in Restoration Award Winner, Meredith Truitt!

    Meet Meredith Truitt, R&R’s 2026 Women in Restoration...
    Restoration Training/Education
    By: Kayla McGowan
  • Digital view of the United States with a Hurricane and coding

    Is Your Restoration Technology Ready for the Upcoming Hurricane Season?

    Here’s how restoration contractors can prepare their...
    Catastrophe Restoration
    By: Taylor Carmichael
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • Join Restoration & Remediation
  • Manage My Preferences
  • Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Restoration & Remediation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Restoration & Remediation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • 5 Questions to Shape Your 2027 Plan
    Sponsored byVioland Management Associates

    Five Questions That Should Shape Every Restoration Company’s 2027 Plan

  • Violand business coaching
    Sponsored byVioland Management Associates

    The Conversation Most Owners Wait Too Long to Have

Popular Stories

ask the expert

Fire Restoration Safety, Lessons, and Customer Service

October 2026 Editor's Note: An Open Letter to the Restoration Industry

An Open Letter to the Restoration Industry

Metal Gears with words printed on them

Beyond More Jobs: What It Takes to Scale a Restoration Business

Preparing to Respond: Fires

Events

May 19, 2026

Hurricane Response: What’s Changed, Who’s at Risk, and How to Scale Without Breaking

On Demand Hurricane season isn’t what it used to be, and neither is disaster response. In this webinar, our panel will break down what’s changed for hurricane response, and how restorers can scale responsibly without sacrificing their safety, retention, or profitability.

December 10, 2026

Fire Damage Restoration: What We Know, What We Don’t, and What Comes Next

LIVE: December 10, 2026 at 2 PM EST This webinar brings together restoration, industrial hygienists, and safety experts for a practical discussion on what happens from the moment a property is assessed for fire damage through final clearance.

View All Submit An Event

Poll

What is Your Primary Service Offering

What is your primary service offering for your business?
View Results Poll Archive

Products

2026 National Renovation and Insurance Repair Estimator

2026 National Renovation and Insurance Repair Estimator

Current prices in dollars and cents and detailed descriptions for hard-to-find items needed on most insurance, repair, remodeling, and renovation jobs. All price items include labor, material, and equipment breakouts, plus special charts that tell you exactly how these costs are calculated. Includes many reinstall/salvage cost estimates, hundreds of sample product images and unique architectural items.ISBN 978-1-57218-405-3

 

 

See More Products

Submit Your New Product/Technology to R&R!

Would you like to promote a new restoration, remediation or cleaning product/technology with Restoration & Remediation? Fill out the question below to start your submission:

Related Articles

  • Cotality

    Meet Cotality™: CoreLogic Embraces a New Name and Bold Vision for the Future of the Property Industry

    See More
  • More Floods Re-Brands with New Logo, Website

    See More
  • New logo, app and website unveiled

    See More

Related Products

See More Products
  • red-guide-national-815.png

    National Red Guide - A Step by Step Guide to Disaster Recovery

  • thumbnail.jpg

    Complete Marketing Manual for Restoration & Mitigation Contractors

  • More-Answers---Part-1.gif

    More Answers Than You Have Questions About Carpet Cleaning Vol. 1

See More Products
×

Stay in the know on the latest restoration & cleaning industry trends.

Get tailored content delivered your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Submit a Press Release
  • JOIN TODAY
    • Create Account
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Reprints
    • Marketing Services
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing