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Contents RestorationAsk the Expert

Franchisor of ERS and ART Announces Rebrand to Prism Specialties

Ask the Expert

September 17, 2021

Restoration Specialties Franchise Group (RSFG) is a franchisor that includes Electronic Restoration Services (ERS), Art Recovery Technologies (ART), Textile Extraction Xperts (TEX) and Document Restoration Services (DFD). Since 1993, Restoration Specialties Franchise Group has been committed to providing expert restoration services for a variety of specialties. Its strength and value stems from the original pursuit to create deep competency in each of the four individualized specialties on which customers can depend on.

Over the last 25 years, RSFG's individual brands have served the industry well under their respective specialties. RSFG continues to expand its umbrella of insurance restoration services and as it evolves, it recognized the need to improve brand awareness and recognition with a single name that represents the company's multiple services – Prism Specialties. RSFG has completed an extensive rebranding effort in response to accelerated company growth and a renewed focus to its corporate vision of being the expert of choice for specialty restoration services. At the heart of this rebranding is a change of the company name to Prism Specialties to match the company's multiple specialty restoration services and an update to the corporate logo.

The experts at Prism Specialties look forward to the rebranding journey and becoming easier to do business with while maintaining the industry highest standards of expert restoration services.

These four brands transition to one brand with a variety of specialties, the way will be paved to reach a larger market and share their services more widely.

To learn more about Prism Specialties, visit www.prismspecialties.com.

KEYWORDS: business branding contents cleaning

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