Restoration Specialties Franchise Group (RSFG) is a franchisor that includes Electronic Restoration Services (ERS), Art Recovery Technologies (ART), Textile Extraction Xperts (TEX) and Document Restoration Services (DFD).
Over the last 25 years, RSFG’s individual brands have served the industry well under their respective specialties. RSFG continues to expand its umbrella of insurance restoration services and as it evolves, it recognizes the need to improve brand awareness and recognition with a single name that represents the company’s multiple services: Prism Specialties.
“The name Prism Specialties was inspired by a prism. As light passes through this transparent object, a spectrum of colors shines through: One brand that offers multiple specialty restoration services. Our redesign and powerful messaging via the word prism reflects our commitment to being transparent, clear and simple,” said Chris Ring, president and CEO of Prism Specialties. “This change is a cornerstone moment for our company and reflects our core values and how we choose to do business. We recognize the need to provide a stream-lined customer service experience as we respond to the market’s desire for a one-stop-shop approach to specialty restoration. We’re excited to be easier to do business with while maintaining the industry highest standards of expert restoration services.”
RSFG has completed an extensive rebranding effort in response to accelerated company growth and a renewed focus to its corporate vision of being the expert of choice for specialty restoration services. At the heart of this rebranding is a change of the company name to Prism Specialties to match the company’s multiple specialty restoration services and an update to the corporate logo. The name change to Prism Specialties is official as of Sept. 8, 2021. Customers can expect to see this update with signage, trucks, uniforms, collateral and online over the next several months as Prism Specialties works to make the transition.
Prism Specialties provides a robust range of electronic, textile, art and document restoration services in residential and industrial markets and has been since 1993. The teams of experts at Prism Specialties are committed to world-class recovery and restoration in the wake of their customer’s needs.
To learn more about Prism Specialties, visit https://www.prismspecialties.com.
Report Abusive Comment