Managing Your Restoration Business

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Restoration is one of the most unpredictable businesses in the modern economy. Contractors will often go days, or even weeks, without seeing a new and legitimate job opportunity. 

Hurricane Georgia left a trail of destruction that ravaged thousands of homes along the Atlantic coastline. In the days that followed, hundreds of restoration companies from all over the country mobilized resources to help put lives back together.

With the beginning of each new year comes a new set of business objectives. These likely include increasing revenue and “improving our visibility in the market,” or, “more effectively communicating the meaning and value of our brand” to certain market segments or potential customers. What we’re describing with all of these statements is, in a word, marketing.

I am a big fan of the restoration networks. My company designs, builds and sells business insurance policies to restoration contractors. We have been at it on a full time basis for over a dozen years now. Most of the ARMR customer base of restoration contractors participates in one or more restoration networks.

When I was in my late thirties, I experienced a last day of work unlike most. Before the first 15 minutes of the morning were gone, I was punched in the mouth, my shirt was torn and the CEO had his hands around my neck.