Does your mission inspire people to come to work? Does the vision tell people where you want the business to go? Are your core values really the guiding principles that the business uses to manage internal and external relationships? Beyond these, and as an alternative to simply paying significantly higher wages to outbid the competition, elements to consider in creating the differentiation, that uniqueness, are non-traditional benefits.
“If the Jon from five years ago has anything further to add, perhaps this idea still has merit: ‘Your office is your second home. Arguably, you spend more time in your workspace with your work peeps than with your actual family, so making it an enjoyable and functional environment should be a priority,’” Jon Isaacson writes.
