How Restoration Business Leaders Can Nurture Culture and Sustain Growth

PuroClean President Steve White discusses intentional culture, building strong teams, and sustaining growth

On this episode of Ask the Expert, we're joined by PuroClean President Steve White. Steve has an extensive background in franchise development and growth, and he continues his journey in his current role. Company culture and growth are front and center in his current role and he shares how restorers can build a strong company culture and grow without sacrificing what matters the most — your employees.

Topics of discussion include:

The importance of building your culture intentionally. Steve shares that every business has a culture, but the real question is if its leaders are purposeful in shaping and nurturing it every day.
As companies grow and scale, their leaders can get trapped in the nitty-gritty of the business and unintentionally stop building their team, which can slowly chip away at the company's culture and performance.
Durable and resilient restoration businesses need strong profit and loss management (P&Ls), accountability, efficiency and a relentless focus on culture and team building.
After-action reviews help restoration businesses improve in real time. Steve recommends that restorers pause after jobs or major events to review what went well, what didn't and what they should change next time.
Steve explains that franchising works best when it balances support and independence. Within his network, franchise owners operate independently while benefiting from initiatives like Strategic, Preferred, and Approved Partnership (SPAR) Program, which helps them choose vetted vendors without losing control of their business.

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Kayla McGowan is the Editor-in-Chief of R&R Magazine, with 10 years of experience in marketing and communications in the restoration and cleaning industry. She leads the editorial strategy for R&R and The Experience Events, creating content that informs and connects industry professionals.

Kayla holds a B.S. in Criminal Science and M.S. in Public Safety and Emergency Management from Grand Canyon University. She serves as Co-Chair on the RIA’s Marketing Committee.

Kayla is a Microbial Warrior®, a Certified Forensic Operator® and a High Risk/ High Level Decontamination Specialist™. Kayla is passionate about elevating the industry, is a food lover, enjoys spending time with her family, and embracing the outdoors.