Clicks, Calls & Conversations: Smarter Marketing with AI and Google Ads

Sonny Ahuja shares how AI and Google Ad strategy can help restoration professionals capture more leads and save time

On this episode of Ask The Expert, we’re joined by industry veteran, Sonny Ahuja, the founder of Killit Online and KAS (Keep Appointments Simple). We dive into smarter marketing strategies with AI and Google Ads. Sonny has over 15 years of experience in Google Ads, SEO and paid social in restoration, HVAC and other service industries. In addition, he has helped numerous franchises and independent contractors scale, reduce costs and help them reclaim their time without sacrificing SEO.

Key takeaways of this podcast include:

KAS an AI-powered virtual receptionist that can answer calls 24/7/365 and capture lead information, helping businesses avoid missing out on potential customers.
Ad strategy is more important than ad spend when it comes to Google Ads.
Common Google Ads mistakes for restoration businesses include not regularly updating negative keywords and not having proper conversion tracking set up to take advantage of AI-powered campaign strategies.
AI and automation can help restoration companies respond faster to leads, schedule appointments, follow up with customers and get more online reviews.
Sonny shares success stories of how KAS and optimized Google Ads campaigns have delivered measurable growth for his clients by improving lead capture and conversion rates.
Additional opportunities to further leverage AI for things like generating video content and providing technical tips to educate the industry.

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Kayla McGowan is the Editor-in-Chief of R&R Magazine, with 10 years of experience in marketing and communications in the restoration and cleaning industry. She leads the editorial strategy for R&R and The Experience Events, creating content that informs and connects industry professionals.

Kayla holds a B.S. in Criminal Science and M.S. in Public Safety and Emergency Management from Grand Canyon University. She serves as Co-Chair on the RIA’s Marketing Committee.

Kayla is a Microbial Warrior®, a Certified Forensic Operator® and a High Risk/ High Level Decontamination Specialist™. Kayla is passionate about elevating the industry, is a food lover, enjoys spending time with her family, and embracing the outdoors.