The Noise of Business Marketing: Expert Insights from Ben Ricciardi

Master the art of digital marketing for restoration businesses with expert tips from Ben Ricciardi

On this episode of R&R's Ask the Expert, industry expert Ben Ricciardi dives into the noisy world of digital marketing for restoration businesses. Ben is the founder and CEO of Ironclad Restoration Marketing and has been a pivotal figure in the digital marketing scene for the restoration industry since 2015. He's also the author of "The No Bullsh*t Guide to Internet Marketing for Restoration Contractors," a regular contributor to multiple industry publications, and hosts "The Restoration Rundown Podcast," which covers everything related to owning a restoration business. Be sure to connect with Ben and Ironclad Restoration Marketing on social media for the latest tips and tricks on growing your restoration business.

Key Discussion Points:

Effective Online Presence: Ben emphasizes the critical components of an effective online presence for restoration and cleaning businesses. Having a optimized website, engaging content and strong branding are essential to attract potential customers and establish credibility.

Leveraging Social Media: Ben discusses how restoration and cleaning companies can leverage social media platforms to enhance their visibility and attract new leads. He suggests focusing on platforms where your target audience is most active and engaging with them through valuable content and consistent posting.

SEO and Content Marketing: Search engine optimization (SEO) and content marketing play a vital role in driving organic traffic and generating leads for the restoration industry. Key highlights are keyword research, creating high-quality content and optimizing your website to rank higher in search engine results.

Digital Advertising: Ben explains how restoration and cleaning businesses can utilize digital advertising to target potential customers and convert leads. He recommends using platforms like Google Ads and Facebook Ads to reach a broader audience and track the performance of your campaigns.

Managing Customer Reviews: Managing and showcasing customer reviews and testimonials effectively can build trust and credibility online. Monitoring reviews regularly, responding to feedback professionally and displaying positive testimonials prominently on your website and social media profiles can be a game changer.

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Kayla McGowan is the Editor-in-Chief of Restoration and Remediation (R&R) magazine, bringing nearly 10 years of marketing and communications experience in the restoration sector. With a solid foundation in content creation, editing, and social media strategy, Kayla respects the vital work of the industry. At R&R, she develops content that engages and informs restoration professionals and manages content strategy for The Experience Events, bridging the cleaning and restoration industries. Outside of work, Kayla is an avid foodie who loves exploring new culinary experiences. She enjoys spending time with her family and embracing the outdoors. Kayla is excited to connect with industry professionals and contribute to R&R’s ongoing success. Reach her at mcgowank@bnpmedia.com or 757-849-2461.