On this episode of Ask The Expert, we discussed the adoption of disaster-resistant materials among homeowners. Robb Harrell, Vice President of Product Development at DocuSketch.

Robb is a seasoned professional with extensive experience in property insurance and disaster response. He has parlayed over 20 years of knowledge working for multiple Fortune 500 insurance providers and national restoration firms. He has been an Xactimate Certified Trainer for over ten years, training thousands of students on the software. Robb holds multiple certifications with the IICRC and is a Water Loss Specialist with the RIA. He was also involved in assisting with the curriculum and training of the RIA Building Construction and Science Course.

Key Discussion Points

Background and Role at DocuSketch: Robb shared insights about his background and role, emphasizing his extensive experience and current focus on product development at DocuSketch.

Homeowners' Willingness to Pay for Disaster-Resistant Materials: Learn more about key insights from a recent survey regarding homeowners' willingness to invest in disaster-resistant materials. 

Generational Differences:  Millennials were found to be the least likely to invest in these materials compared to other generations. Robb discussed some underlying factors that might influence generational interests.

Addressing Concerns: Restoration professionals often face hesitancy from homeowners regarding the costs of disaster-resistant materials and Robb provides some helpful strategies that can help address these concerns. 

Role of Insurance Carriers: Insurance carriers have a pivotal role in making disaster-resistant materials more affordable for homeowners. 

Tips for Collaboration: Robb offered tips for restoration professionals on effectively collaborating with the carriers to subsidize the costs of these materials.

Future of Resilient Housing: Robb shared his vision for the future of resilient housing and the steps the industry can take to increase adoption, especially in high-risk areas.

Industry Collaboration: We discuss the importance of industry collaboration to promote the use of disaster-resistant materials among homeowners. Robb highlighted some initiatives that can help achieve this goal.

Advice for Professionals:  Robb provided advice for restoration professionals looking to advocate for resilient housing materials in their communities, stressing the importance of education and proactive engagement.