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Contamination Restoration & Remediation​Managing Your Restoration BusinessTradeTalks: Unlocking the Experience

Trade Talks: Unlocking The Experience

Faith Leads to a Life of Success for a Restoration Industry Icon

By Mike Balzano
March 7, 2024

In this episode of “TradeTalks: Unlocking The Experience”, R&R Publisher Mike Balzano talks with Doug Hoffman, Executive Director of NORMI. Doug chose passion over money, leaving a lucrative career in sales to become a Plumbers apprentice, and never looked back. He has carved a spectacular career in and out of our industry:

  • Business Owner for more than 40 years
  • Created NORMI in 2004
  • IAQ expert
  • Wrote the book “Mold Free Construction” in 1998, still a relevant industry manual today
  • Wrote and Published multiple songs 

Crediting a faith-based life for all of his success, Doug has been a pillar of our industry and a major supporter of The Experience since the event’s inception. Watch the video to learn more!
 

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KEYWORDS: carpet cleaning restoration industry events The Experience

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Mikebalzano author 22

Mike Balzano is the former publisher of Restoration & Remediation magazine.

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May 19, 2026

Hurricane Response: What’s Changed, Who’s at Risk, and How to Scale Without Breaking

This webinar is part of the Preparing to Respond: Hurricanes series.  

Hurricane season isn’t what it used to be, and neither is disaster response. In this webinar, an expert‑led panel will break down what’s changed for hurricane response, and how restorers can scale responsibly without sacrificing their safety, retention, or profitability.

May 28, 2026

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September 9, 2026

The Experience Convention and Trade Show

The Experience Convention & Trade Show logoThe Experience Convention and Trade Show unites the cleaning, restoration, inspection, indoor air quality, and HVAC industries through hands-on education, live demonstrations, and high-impact networking. Attendees gain practical skills, business insight, and connections that elevate industry standards and drive growth.

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