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ColumnsManaging Your Restoration BusinessGuest Columns

Marketing Minute: Defining Core Values

By O.P. Almaraz, Tim Bauer
August 17, 2017

If leadership doesn't have a vision tied to some core values, how do your employees know who to follow ... or where they are going?

Tim and O.P. are here to work you through defining those core values for yourself, and your business. Sit tight and grab a pen, we are really going deep on this one and getting into the meat of running a well-rounded, high-functioning restoration company.


O.P. Almaraz and Tim Bauer are the masterminds behind Allied Restoration and Restoration Mastery. This dynamic duo believes you can morph your restoration company into whatever you want it to be. Over time, they’ve created what’s now called the restoration company for the stars – a boutique firm in L.A. that specializes in doing restoration for celebrities and high-end clients. In addition to Allied Restoration, Tim and O.P. are passionate about helping other restorers grow their companies, which is why they created Restoration Mastery, and their three-day life-changing Warrior Weekend events.

KEYWORDS: restoration business management

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O.P. Almaraz is the CEO of Allied Restoration Services, Inc. located in Diamond Bar, CA. Allied Restoration specializes in Water Damage Restoration,  Fire Damage Restoration and Mold Remediation for the high-net-worth space. O.P. also served as President of the Cleaning and Restoration Association (CRA).

Tim Bauer is the VP of Allied Restoration Services Inc. Tim wears many hats in the organization and takes on the role of a professional marketer and storyteller who has developed and presented for companies ranging from small insurance agencies to Fortune 100 corporations. He has worked in the insurance restoration industry for almost 15 years. Tim honed his skills for branding through thousands of hours creating marketing plans, pieces and literature for over 15 years. His greatest achievement includes losing over 225 pounds and having two daughters without losing any of his hair.

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